Outreach Articles

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Michael Maximoff Michael Maximoff
Updated on April 24, 2024

What Is a Sales Funnel and How Do You Build One?

A sales funnel is the journey your customers take before they buy from you. Here’s what you need to know.

Image: Shutterstock / Built In
Alexandra Marin Alexandra Marin
Updated on April 15, 2024

5 Reasons Why Every Email You Send Should Be Mobile-Friendly

Failing to optimize emails for mobile users can lead to lower open, conversion and click through rates. And that’s just the start.

Image: Shutterstock / Built In
Tatum Hunter Tatum Hunter
Updated on March 15, 2023

Extreme Programming Creator Kent Beck: Tech Has a Compassion Deficit

Beck overturned conventional programming wisdom. Now, he’s looking toward tech’s trickier problems.