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Folake Dosu Folake Dosu
Updated on April 23, 2024

Content Aggregator SmartNews Becomes Unicorn After Raising $28 Million in Series E Financing

SmartNews has now raised a total of $116 million to-date and joins the unicorn club by doubling its previous valuation to $1.1 billion.

Quinten Dol Quinten Dol
Updated on April 23, 2024

Wrapping Your Head Around the Headless CMS

The Washington Post and others are building CMS technology where content’s just another data source.

Jacob Vaus Jacob Vaus
Updated on April 23, 2024

There’s a Digital Tear in My Virtual Beer: Writing a Country Song With AI

For our latest experiment, we used AI to generate the lyrics to a country song and then paired it with a human collaborator to bring the music to life. Here’s what we learned.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 23, 2024

Lacking Podcast Analytics Make Targeted Ads Tricky

Podcasting’s ancient infrastructure makes targeting and performance data hard to come by.

Mae Rice Mae Rice
Updated on April 23, 2024

Podcast Advertising Is About Quality Over Quantity

Each podcast ad is a special flower. And it works.

Hal Koss Hal Koss
Updated on April 23, 2024

Will Newsletters Launch a Marketing Boom the Way Podcasts Once Did?

New marketplaces connect brands with independent creators.

Hal Koss Hal Koss
Updated on April 23, 2024

How Marketers Plan to Conquer the Metaverse

Brands are minting NFTs and sponsoring virtual events. Here’s what it all means.

Vikas Agrawal Vikas Agrawal
Updated on April 23, 2024

5 Powerful Tactics for Repurposing Content as Video

Video is a powerful marketing tool, but lots of teams lack the support to make great video content. A dearth of resources doesn’t mean you have to give up, though. Use these strategies to turn other assets into sharp, appealing videos.

Andrew Beranbom Andrew Beranbom
Updated on April 23, 2024

The Future Will Be Livestreamed. Are You In?

Livestreaming saw explosive growth last year thanks to COVID-19, but its lifespan won’t end with the pandemic. In fact, livestreams are poised to become an essential part of many brand playbooks.

Jeff Link Jeff Link
Updated on April 20, 2024

Triple-A Game Publishers Are Finally Taking Accessibility Seriously

Thanks in large part to these developers who are blind.

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