Expert Contributors Articles

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Irina Sulejmanović Irina Sulejmanović
Updated on April 23, 2024

The Future of Retail Is Personal

By providing a highly customized shopping experience, retailers are much more likely to increase revenue, reduce returns and establish customer loyalty.

Jacob Hurwith Jacob Hurwith
Updated on April 23, 2024

35 Free SEO Resources and Tools the Pros Use

Absorbing SEO is hard, but these free tools make learning and tracking SEO as simple as can be.

Image: Shutterstock
David McCarthy David McCarthy
Updated on April 23, 2024

The Ideal Template for Your Content Marketing Roadmap

Growing marketing teams may rush to build a deep content library. But really all you need is a roadmap with these five assets.

David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Steps for Creating a First-Party Data Strategy

Understand how to source and leverage the information your customers offer voluntarily.

Joe Zappa Joe Zappa
Updated on April 23, 2024

Finding Marketing Support as a Leader Who Distrusts Marketing

In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on April 23, 2024

What Is Event Marketing?

Event marketing is the practice of hosting gatherings to promote and expose a company’s brand and products to a wider audience.

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

5 Email Templates Your Company Needs

With a few simple templates, your business can easily establish a top-notch email marketing campaign. Here are the most important ones to get you started.

Will Pearson Will Pearson
Updated on April 23, 2024

Here’s How to Build a Successful Email Marketing Team

As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.

Steffen Schebesta Steffen Schebesta
Updated on April 23, 2024

5 Methods and Advantages of Using Email Marketing to Increase Revenue

Use these strategies to position yourself as a trusted source to stay above your competition.

Will Pearson Will Pearson
Updated on April 23, 2024

Just Send the Damn Email Already!

In the email marketing game, quantity is often more important than quality.