Expert Contributors Articles

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Scott Adams Aaron Filous Scott Adams Aaron Filous
Updated on April 22, 2024

5 Ways to Develop a Data-Driven Mindset

You don’t have to be a data scientist to become data literate.

West Stringfellow West Stringfellow
Updated on April 22, 2024

Why Research Is the Key to Becoming a Customer-Focused Company

Orient your decisions around your customer by using this process to understand everything about them.

Rob Holland Rob Holland
Updated on April 22, 2024

Why 2021 Is the Year of the Customer

Brands can no longer simply consider consumers’ opinions; they need to be the driving force behind every business decision.

Nis Frome Nis Frome
Updated on April 22, 2024

Customer Feedback Is the Key to Predicting the Future

To succeed, companies need to gain foresight by collecting and optimizing leading — not lagging — indicators.

Artem Oppermann Artem Oppermann
Updated on April 22, 2024

What Is Crowdfunding?

Crowdfunding is the ability to fund a project or business with money raised by a large number of people, typically over the internet. Here are the pros and cons of crowdfunding.

Image: Shutterstock / Built In
Ari Joury, Ph.D. Ari Joury, Ph.D.
Updated on April 22, 2024

The Coronavirus Crisis Is a Prime Time to Launch Your Tech Startup

The economic downturn induced by the novel coronavirus may be more fortunate for innovators than previous ones.

Jenny Beres Jenny Beres
Updated on April 22, 2024

5 Crisis Communication Tips Every Startup Needs

Thinking and planning ahead can keep a PR pickle from jarring your startup.

image: Shutterstock / Built In
Salvatore Minetti Salvatore Minetti
Updated on April 22, 2024

How COVID-19 Will Impact Companies Seeking Startup Capital

Private companies looking for funding should take note of these long-term trends.

Joe Procopio Joe Procopio
Updated on April 22, 2024

Founders: Use This Rule for Controversial Communication

Confrontation and controversy aren’t always bad things. In fact, they’re usually catalysts for opportunity.

Joe Procopio Joe Procopio
Updated on April 22, 2024

How to Find the Right Cofounder to Prevent Disaster

The time must be right, and the agreement must be airtight.