Editors' Picks Articles

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Jacob Biba Jacob Biba
Updated on April 15, 2024

Will Charging an Electric Car Ever Be Quick and Easy?

EV chargers remain slower than gas pumps — and much more difficult to find.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 15, 2024

How Eterneva Markets Its Product to Mourners

Eterneva has honed a low-pressure strategy for marketing memorial diamonds.

Alexandria Jacobson Alexandria Jacobson
Updated on April 15, 2024

Is the Dream Job Real? The Great Resignation Poses New Questions, Challenges.

You don’t need a corner office at a notable company to be living your dream.

Alexandra Marin Alexandra Marin
Updated on April 15, 2024

5 Reasons Why Every Email You Send Should Be Mobile-Friendly

Failing to optimize emails for mobile users can lead to lower open, conversion and click through rates. And that’s just the start.

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Brian Nordli Brian Nordli
Updated on April 15, 2024

What Are Soft Skills?

From empathy to curiosity, here’s how to learn and practice nontechnical abilities.

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Hal Koss Hal Koss
Updated on April 15, 2024

Brand Equity: How to Measure a Brand’s Value

Every marketer knows brand equity is important. Why can’t they agree on how to measure it?

Marc Benioff Marc Benioff
Updated on April 15, 2024

Why Salesforce’s Biggest Customer Hated Our Product

In 2013, we nearly lost our largest account for one simple reason: They hated Salesforce. Here’s how we kept their business.

David Ryan Polgar David Ryan Polgar
Updated on April 15, 2024

How to Build a Career in Responsible Tech

A better, more inclusive, more just tech future starts by opening the tech economy to people from a wide range of professional backgrounds. Here’s how to do that.

Zach Servideo Zach Servideo
Updated on April 15, 2024

Want to Recession-Proof Your Career? Become a Utility Player.

The best way to prepare for a constantly changing economic landscape is to diversify your skillset and make yourself indispensable.

Hal Koss Hal Koss
Updated on April 15, 2024

The Tech World Fell for Lean Startup. Was That a Mistake?

It’s been 10 years since Eric Ries wrote ‘The Lean Startup’ — and we’re still debating the concept’s merits.

Image: Shutterstock / Built In