The past few decades have witnessed the rise of new digital media companies, as more and more people turn to their phones and computers for entertainment and education. With just the click of a button, audiences can instantly access their favorite shows, games and news from nearly everywhere in the world, shortening the gaps between creation and distribution and forming a tighter network of viewers across the globe. From video games to social media apps, movie streamers to online magazines, digital media continues to be a driving force not only in the market but in our culture.
Take a look at these digital media companies leaving their mark on the world.
Digital Media Companies To Know
- Crunchyroll
- Medium
- The Athletic
- ConsumerAffairs
Digital Media Companies to Know
GumGum aims to help its clients deliver creative advertising campaigns that don’t rely on the use of personal data. It uses artificial intelligence on its contextual intelligence platform to measure audience engagement. This technology allows marketing to be optimized for audience relevance.
Fluent’s proprietary network of lead-generating websites helps create tailored digital experiences for brands. Businesses can connect with their target audiences through opt-in surveys and targeted campaigns, driving sales and engagement across various channels. Fluent provides a post-transaction ad solution and a rewarded discovery platform. The company was founded in 2010 and has its headquarters in New York City.
Spectrum is an enterprise digital media company serving homeowners and businesses. Its service packages cover television, internet, telephone and wireless connectivity. Spectrum offers WiFi and mobile data plans, as well as streaming services, providing customers with the Xumo Stream Box so they can access popular platforms for watching on-demand content.
Crunchyroll is a digital media company specifically focusing on anime, manga and adjacent content genres, providing a one-stop platform for streaming anime shows and movies. In addition to video content, Crunchyroll also offers their fans manga-related news content, digital games and the opportunity to attend hosted conventions and other events. Crunchyroll is a part of the greater network of WarnerMedia companies and boasts a community of fans and team members spanning over 200 countries.
Pluto TV aims to democratize television streaming, and they're doing so by offering a platform where viewers can watch over 100 channels of film and video content at no cost. With a community of over 20 million viewers and 170 content partners, Pluto TV offers their customers a vast portfolio of Internet content, movies and TV shows all for free, with the ability to stream on any device. Pluto TV's home bases are in West Hollywood, but the company has additional U.S. locations in New York, Silicon Valley and Chicago, as well as an international satellite office in Berlin.
VSCO is a sharing and editing app for photo and video content that includes film-like filters, presets and tools that allow anyone with an iPhone to create and post professional-looking visual media. Responsible for the iconic “VSCO girl” aesthetic (think homogenous laid-back and beachy California vibes), the popular platform functions as an alternative Instagram, specifically for creators.
People Inc.is a digital and print publisher with over 40 brands in its portfolio, spanning verticals like tech, home, entertainment, food, finance, health and travel. People Inc. began as About.com before rebranding in 2017, and in 2021, the company merged with the media conglomerate Meredith, forming a new entity called People Inc..
NBCUniversal is a subsidiary of Comcast Corporation. The broadcasting powerhouse originally specialized in motion picture production. Throughout the years, the company has expanded into radio, the news industry and even theme parks. Some of the company’s brands include Oxygen, Universal Studios and CBNC. NBCUniversal also launched the streaming service Peacock, which has exclusive next-day airings of current seasons from the Bravo, NBC and Telemundo networks.
The tasty house of brands helps to enable individual traders in the way that works best for them. Its tastylive program is an online financial media network that offers real-time programming to allow users to interact, learn about trading strategies and receive market analysis. Experts in this media tailor their instructions to the active traders watching.
Dish is mainly known for providing TV-satellite services. The company has expanded into streaming, smart home products, month-to-month cell phone services and a cloud-based network. The cloud-based network is the company’s most recent venture, which is the first smart network in the U.S. With large partnerships from Amazon Web Services, IBM and Dell, Dish plans to establish a network that is customizable across industries.
Vizio is known for making televisions, but it also operates the WatchFree+ streaming entertainment service, an operating system and app marketplace called SmartCast, the VIZIOgram media sharing service and the Platform+ entertainment ecosystem. Platform+ serves the marketing industry with direct-to-device ad options on Vizio smart televisions, as well as data and analytics on viewership and ad performance across Vizio streaming services.
Kos Media is the digital publisher behind Daily Kos, a left-leaning online publication that started in the blogging heyday of 2002. The publication still reports news stories that matter to its largely progressive audience, and it also has a community platform where members can find information about petitions, activism campaigns and organized protests.
Digible is a digital marketing agency in the real estate space, specializing in marketing for large apartment buildings and student housing complexes. Through paid media strategies like display, audio and article ads, organic media, including SEO and reputation management, as well as data and analytics initiatives like Google Business AI posts, the company handles soup-to-nuts marketing for developers and building owners.
Adtech company Smartly provides brands across various industries with AI-powered tools for producing, launching and measuring the performance of digital media campaigns. Its technology offers image and video templates, for example, that can be tailored to different platforms and allow marketers to manage and test ad variations. The company’s other solutions for creative production include AI-generated backgrounds and dynamic creative optimization that customizes ads for different channels.
Medium is disrupting the digital publishing industry by providing a web platform through which writers and subscribers can publish their own content for wide distribution without having to go through the pitching process. Their ad-free platform aims to highlight work from journalists and writers without distraction, while their Medium Partner Program offers writers the opportunity to earn money from their article views and get paid monthly for their work.
System1 is a digital media and marketing technology company with a customer acquisition platform that extends across channels and verticals. Much of the company’s work relies on AI and machine learning algorithms, which identify high-intent customers through a process called “responsive acquisition marketing.” The company is proudly tech-first, with half its employees working in engineering and product development.
Centerfield makes sales and marketing recommendations to its clients using data analysis to discover insights on customer behaviors. It uses this information to discover customers that fulfill similar profiles to their existing customers. The company aims to use information to better understand customers and their desires.
New-media company Axios was founded by three former Politico journalists, and it covers everything a traditional news outlet does, with a focus on tech, politics, business, science and media trends. The Axios house style is “smart brevity,” which means that coverage tends to be short-form, and the strictly online format bypasses the need for printing.
PatientPoint has an engagement platform featured in healthcare practices across the United States. This provides real-time health information during over 750 million patient visits per year. The company offers its solutions to over 140,00 physicians at no cost with help from healthcare brands like NatureMade, Pfizer, Bristol Myers and Squibb.
Philo is an entertainment company that enables viewers to stream shows in movies through web, TV and mobile devices without cable. The company’s subscription offering includes more than 60 channels, such as Discovery Channel, Comedy Central, Food Network and Hallmark, while enabling streaming on three devices and 10 profiles per account.
Grocery TV is a digital advertising company that strategically places screens displaying ad content in brick-and-mortar stores across the United States. The company operates a network of over 21,000 displays in more than 4,400 stores, reaching tens of millions of shoppers. Brands like Pepsi, Netflix and Chase use Grocery TV’s in-store marketing solutions to engage customers through geographically tailored campaigns.
The Athletic is a one-stop platform for international sports-related media content, covering 47 United States markets in addition to Brazil, the U.K. and a number of other countries. Their ad-free model allows users the option to subscribe to the site and receive uninterrupted, high-quality coverage of the NFL, MLB, NBA and other sports organizations.
MVF is a lead generation company that helps household name brands acquire new customers by connecting them with qualified leads and clicks. Using marketing data tech, MVF tracks where people across its network search for specific products or services online and provides industry-specific customer insights for B2B clients in sectors like logistics, health and education. Headquartered in London, MVF operates globally, serving businesses in over three dozen countries.
It’s not always easy gathering information before making a purchase, so ConsumerAffairs is creating an online marketplace to transform how shopping is done. Potential customers can access the company’s SaaS platform to research purchases and companies, finalize transactions, and stay up to date on market news. Anyone can become a savvy shopper with the tools of ConsumerAffairs.
GameChanger’s app can be used to live stream youth sports games. It comes with features to help sports organizations with important activities like scorekeeping and scheduling games. Players and their parents can also build athlete profiles where they can showcase a player’s video highlights.
