Senior Marketing Analyst

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

About the Advanced Marketing Analytics Team:
We are a growing team of curious, impact-oriented analysts and strategists who apply scientific thinking and advanced analytics to solve the toughest marketing and commercial challenges. Our mission is to deliver actionable insights that optimize marketing spend, enhance customer segmentation, and drive sustainable subscription revenue. We believe in fostering a collaborative, agile culture that powers innovation and customer-centric growth.

What you will do…

• Lead the design and execution of analytical solutions across initiatives such as Marketing Mix Modeling (MMM), segmentation and personalization,  and pricing optimization.

• Develop and scale time series models to forecast funnel conversion, demand, and performance KPIs.

• Apply machine learning and advanced statistical methods to uncover insights that drive marketing strategy.

• Act as a thought partner to senior marketing and commercial stakeholders, translating complex data findings into strategic recommendations.

• Champion a data-driven culture and support long-term business value creation through development of best-in-class data science capabilities in the areas of predictive modeling, attribution, customer segmentation, forecasting, causal inference etc. 

• Collaborate with Marketing Analytics, Marketing Tech, Consumer Insights, Finance and other teams to provide and communicate data-driven recommendations to the business 

Qualifications

• Bachelor’s degree in Computer Science, Statistics, Mathematics or other data-related field required. Master’s or Ph.D. is a plus.

• 3+ years of industry experience in machine learning and statistical modeling 

• Proven track record of completing multiple data science projects end-to-end; from idea generation, objectives formulation, to implementation and deliverables

• Strong proficiency in Python and SQL

• Experience with applied machine learning, business analytics and data visualization 

• Experience with experimental design, A/B testing, causal inference

• Understanding of common marketing metrics (e.g., ROI, CAC, LTV, conversion rates)

• Knowledge of cloud data platforms, data pipelines, and data transformation tools

Additional Information:

Helping people discover their story is at the heart of ours. Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry’s suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3, Newspapers.com, Find a Grave, Archives.com, and Rootsweb. We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at http://ancestry.com/careers

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $111,600 - $139,500 and with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23)

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.