Top Healthtech Marketing Jobs

Own and scale Brellium’s digital demand generation engine across paid, organic, web, email, social, outbound, lifecycle, and events. The role manages website conversion, LinkedIn Ads, SEO partners, lead capture and nurturing, attribution, funnel analytics, AI automation, and marketing-sourced pipeline. This hands-on position builds programs from zero, runs experiments, optimizes campaigns and budgets, and partners with sales, product, and leadership to drive qualified pipeline and revenue.

Manages the U.S. ancillary product portfolio’s commercial performance, including product strategy, positioning, pricing, forecasting, launches, market analysis, and growth initiatives. Partners cross-functionally with Sales, R&D, Regulatory, Quality, Manufacturing, Supply Chain, and Finance to achieve revenue, profit, and market share goals. Supports marketing communications, trade shows, digital channels, customer portals, promotional materials, and financial planning while resolving complex business issues and prioritizing customer and inventory needs.

Write and optimize persuasive, on-brand B2B copy across channels (landing pages, emails, decks, blog posts, case studies). Support positioning, refresh materials for clarity and conversion, collaborate with marketing, sales, and SMEs, and follow briefs and content processes.

Plan, execute, and optimize digital marketing campaigns to increase brand awareness. Create content for social and email channels, analyze performance data to derive insights, collaborate with cross-functional teams, and report on campaign outcomes to support business goals.

Own lifecycle marketing strategy and execution across B2C and B2B patient journeys. Build personalized, multi-channel programs spanning email, SMS, portal messaging, direct mail, voice AI, and voicemail. Optimize segmentation, behavioral triggers, experimentation, conversion, appointment attendance, kit returns, follow-up adherence, retention, and repeat screening. Lead funnel analytics and reporting while partnering with product, engineering, medical operations, revenue, and support teams. Ensure HIPAA- and TCPA-compliant communications, consent management, and privacy-safe engagement.

Support marketing strategy and execution for VRC's digital solutions: build and optimize email campaigns and journeys, coordinate webinars, create digital content, track campaign performance, support website/SEO and digital advertising, and assist broader corporate marketing projects to drive awareness and lead generation.

Own renewal messaging cadence, retention metrics, and revenue-driving lifecycle programs. Build proactive reporting and measurement standards for renewal health, support activation and engagement initiatives, and design segmented communication programs. Partner with Product and Client Marketing to connect billing cycles, member experiences, and lifecycle messaging. Develop broader expertise in segmentation, cadence design, and activation strategy.

Owns the end-to-end RFP, RFI, RFQ, and strategic proposal lifecycle. Leads qualification, response strategy, writing, reviews, stakeholder coordination, submission, and post-response analysis. Builds scalable workflows, content libraries, templates, governance standards, and AI-enabled processes. Maintains proposal data in Salesforce and related platforms, tracks performance and win rates, leads debriefs, and uses insights to improve messaging, qualification, resource allocation, and proposal outcomes.

Develops and manages marketing communications content and campaigns across digital and traditional channels. Responsibilities include writing and editing, public relations support, social media management, campaign performance analysis, event communications, stakeholder coordination, and project management. The role translates technical information into audience-focused messaging, monitors engagement metrics, prepares reports, and recommends improvements to increase campaign effectiveness and brand consistency.

Leads PatientIQ’s full-stack B2B marketing function, owning demand generation, pipeline development, brand positioning, events, marketing infrastructure, KPIs, and team growth. The VP will drive qualified pipeline across Provider, MedTech & RWE, and Marketplace segments; manage paid channels and ABM; establish ROI reporting; support specialty-market expansion; and align marketing investment with commercial growth targets.