Top Healthtech Marketing Jobs

Own lifecycle marketing strategy and execution across B2C and B2B patient journeys. Build personalized, multi-channel programs spanning email, SMS, portal messaging, direct mail, voice AI, and voicemail. Optimize segmentation, behavioral triggers, experimentation, conversion, appointment attendance, kit returns, follow-up adherence, retention, and repeat screening. Lead funnel analytics and reporting while partnering with product, engineering, medical operations, revenue, and support teams. Ensure HIPAA- and TCPA-compliant communications, consent management, and privacy-safe engagement.

Support marketing strategy and execution for VRC's digital solutions: build and optimize email campaigns and journeys, coordinate webinars, create digital content, track campaign performance, support website/SEO and digital advertising, and assist broader corporate marketing projects to drive awareness and lead generation.

Owns the end-to-end RFP, RFI, RFQ, and strategic proposal lifecycle. Leads qualification, response strategy, writing, reviews, stakeholder coordination, submission, and post-response analysis. Builds scalable workflows, content libraries, templates, governance standards, and AI-enabled processes. Maintains proposal data in Salesforce and related platforms, tracks performance and win rates, leads debriefs, and uses insights to improve messaging, qualification, resource allocation, and proposal outcomes.

Develops and manages marketing communications content and campaigns across digital and traditional channels. Responsibilities include writing and editing, public relations support, social media management, campaign performance analysis, event communications, stakeholder coordination, and project management. The role translates technical information into audience-focused messaging, monitors engagement metrics, prepares reports, and recommends improvements to increase campaign effectiveness and brand consistency.

Leads PatientIQ’s full-stack B2B marketing function, owning demand generation, pipeline development, brand positioning, events, marketing infrastructure, KPIs, and team growth. The VP will drive qualified pipeline across Provider, MedTech & RWE, and Marketplace segments; manage paid channels and ABM; establish ROI reporting; support specialty-market expansion; and align marketing investment with commercial growth targets.

Build and maintain referral relationships with healthcare providers, schools, and community partners; represent the orthodontic practice at events; coordinate outreach, appreciation programs, and local experiences; create social media content; support online reputation management; collaborate on local marketing campaigns; and track outreach, referrals, events, and growth activities. The role requires substantial community presence, relationship development, organization, creativity, and local travel.

Owns upstream product-to-market strategy for the Wilkins product category, including brand positioning, growth planning, commercialization, competitive analysis, new product launches, customer personas, messaging, and marketing campaigns. Collaborates cross-functionally with product management, sales, engineering, operations, creative, media, and channel marketing to develop go-to-market strategies, optimize performance, and support product training and funnel conversion.

Lead global commercialization and marketing execution for an advanced imaging portfolio. Develop value propositions, pricing, go-to-market plans, launch campaigns, and annual marketing strategies. Partner with regional marketing, sales, clinical, regulatory, medical affairs, and market access teams to drive adoption and business growth. Provide messaging, training, and commercial tools while using market, competitive, financial, and customer insights to optimize performance. Build KOL relationships and lead cross-functional initiatives in a global matrixed environment.

Leads web and digital production operations across pharmaceutical brand websites, including launches, updates, intake, prioritization, quality assurance, release management, and optimization. Manages agencies and managed-service partners, budgets, capacity, SLAs, KPIs, workflows, and governance. Partners with marketing, technology, analytics, privacy, and content teams to scale reusable digital production practices across websites and additional channels such as display and social.

Own lifecycle marketing performance across patient onboarding, activation, early care, and retention. Design and analyze multichannel experiments, build reporting and dashboards, write SQL, diagnose funnel and segment performance, and integrate AI and machine learning signals into lifecycle journeys. Collaborate with Product, Operations, Data Engineering, Marketing Operations, Analytics, and Creative to improve patient outcomes and measurable business performance.