Copywriter

Posted 7 Hours Ago
Be an Early Applicant
3 Locations
In-Office or Remote
Junior
Healthtech • Professional Services • Software
The Role
Write and optimize persuasive, on-brand B2B copy across channels (landing pages, emails, decks, blog posts, case studies). Support positioning, refresh materials for clarity and conversion, collaborate with marketing, sales, and SMEs, and follow briefs and content processes.
Summary Generated by Built In

Type: Full-time
Location: Remote / Hybrid (depending on location)
Department: Marketing (working closely with Sales and Product)

We’re looking for a full-time Copywriter who can turn complex topics into clear, persuasive, high-converting messaging—without hype. You’ll write across the funnel: from awareness content to sales enablement assets that help close deals faster.

What You’ll Do
  • Write and optimize copy for key marketing and sales assets: landing pages, service pages, email sequences, decks, one-pagers, proposals, and case studies.

  • Create thought-leadership content: LinkedIn posts, blog articles, newsletters, webinar/video scripts.

  • Support offer packaging and positioning: translate strategy into sharp value propositions and messaging by segment.

  • Refresh and improve existing materials: clarity, structure, tone, and conversion—based on feedback and performance.

  • Collaborate cross-functionally with marketing, sales, and subject matter experts to ensure accuracy and business alignment.

What We’re Looking For
  • 2+ years of experience in copywriting/content marketing (B2B is a strong plus).

  • Strong English writing skills: clear, structured, concise, and conversion-minded.

  • Ability to write in multiple formats and tones while staying on-brand.

  • Comfort with edits and iteration: you optimize for outcomes, not ego.

  • Strong research instincts and the ability to quickly learn new domains.

  • Ability to work with briefs, deadlines, and a structured content process.

Nice to Have
  • Experience in healthcare/medical billing, RCM, credentialing, compliance, or health tech (big plus).

  • Understanding of funnels, conversion principles, and messaging frameworks (JTBD, ICP-based positioning).

  • Proven impact (examples where copy improved conversion, generated leads, or supported sales).

What You’ll Get
  • Full-time role with long-term collaboration (not one-off assignments).

  • Clear priorities, structured briefs, and regular feedback.

  • Direct access to internal experts and source materials—so you’re not guessing.

  • Growth path toward Lead Copywriter / Content Strategist.

  • Competitive compensation (base + performance component—discussed during interviews).

Hiring Process
  • Intro call

  • Short practical test assignment (focused and reasonable)

  • Final interview

To apply: send your CV and 3–5 relevant writing samples (landing pages, email sequences, case studies, sales materials preferred). Include a short note on what you’ve written in B2B and any healthcare-related experience.

Skills Required

  • 2+ years of copywriting/content marketing experience (B2B a strong plus)
  • Strong English writing skills: clear, structured, concise, conversion-minded
  • Ability to write in multiple formats and tones while staying on-brand
  • Comfort with edits and iteration; optimize for outcomes
  • Strong research instincts and ability to quickly learn new domains
  • Ability to work with briefs, deadlines, and a structured content process
  • Provide CV and 3-5 relevant writing samples (landing pages, email sequences, case studies, sales materials)
  • Experience in healthcare/medical billing, RCM, credentialing, compliance, or health tech
  • Understanding of funnels, conversion principles, and messaging frameworks (JTBD, ICP-based positioning)
  • Proven impact examples where copy improved conversion, generated leads, or supported sales
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The Company
125 Employees
Year Founded: 2001

What We Do

WCH Service Bureau is a leading provider of medical billing, provider credentialing, auditing, and software solutions for healthcare providers. Founded in 2001, the company specializes in real-time insurance eligibility and coverage services to improve efficiency and revenue for medical practices. Their cloud-based operations provide comprehensive administrative support and software development tailored to the healthcare industry.

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