Top Cannabis Marketing Jobs

Manages daily email, SMS, and social media communications across B2C and B2B audiences. Responsibilities include campaign creation, QA, segmentation, testing, compliance review, social community management, vendor coordination, creative asset production, partner communications, and performance analysis. The role develops channel strategies, optimizes engagement and conversions, maintains audience data hygiene, and leads cross-functional marketing initiatives.

Manages public relations and internal and external communications, including press releases, media outreach, executive messaging, employee communications, crisis planning, corporate announcements, and communication metrics. Partners with HR, Legal, Government Affairs, Marketing, and business leaders to maintain consistent messaging and strengthen brand reputation in a regulated industry.

Leads creative strategy, brand identity, and creative operations across paid, organic, traditional, in-store, wholesale, and internal brand channels. Directs campaign concepting, maintains brand standards, improves high-volume production workflows through AI-enabled systems, and oversees creative quality and performance. Manages a team of designers, external agencies, creative budgets, and cross-functional partnerships while reporting progress and capacity to marketing leadership.

Coordinates promotional campaigns, discount calendars, ecommerce menu updates, vendor communications, giveaways, and staff incentives. Audits promotions for pricing and listing accuracy, supports store teams with menu fixes, manages vendor deliverables and reporting, and prepares marketing materials and meeting follow-ups. Requires strong organization, communication, negotiation, and problem-solving skills, along with cannabis-industry experience and familiarity with ecommerce, POS, inventory, and project-management tools.

Own US marketing strategy and annual brand plans for Carlsberg and 1664 Blanc. Translate global brand direction into localized positioning, campaigns, channel plans, and activation across media, digital, social, experiential, and trade marketing. Manage agencies, budgets, ROI, consumer insights, distributor relationships, and performance reporting while aligning US execution with the global Carlsberg team.

Owns the full marketing function for a multi-unit gaming operator, including strategy, budget, field marketing, loyalty and CRM programs, campaigns, sales enablement, website redevelopment, and audience growth. The role manages SMS and email engagement, digital and direct channels, gaming room standards, and marketing measurement. Success is measured through same-store sales, player acquisition and retention, campaign ROI, spend efficiency, and market share growth.

Leads product and portfolio marketing for PAX’s device and cannabis consumables businesses. Owns portfolio strategy, positioning, pricing, lifecycle planning, and multichannel go-to-market execution. Translates consumer insights, market data, and technical details into differentiated commercial strategies. Coordinates Product, Creative, Sales, E-commerce, Operations, Finance, and Insights teams, while tracking launch and product performance to drive optimization, growth, and profitability.

Lead marketing strategy, brand awareness, patient acquisition, retention, revenue growth, and go-to-market initiatives. Build and manage marketing and physician relationship teams, physician pipelines, onboarding and retention programs, education materials, and engagement events. Manage marketing budgets, vendors, agencies, compliance considerations, and AI-driven workflow optimization in a highly regulated medical cannabis industry.

The Marketing Manager will develop and implement marketing strategies, manage communications, and strengthen industry networks for a cannabis cultivator.