We are seeking applicants who are looking for the opportunity to plant roots and grow with a purpose-driven organization. Würk provides an all-in-one workforce management solution to employers in highly regulated industries including but not limited to, cannabis, hemp, alcohol, casino, healthcare and construction. We’ve created a dynamic system to manage payroll, HR, timekeeping, and tax compliance, streamlining operations and minimizing regulatory risk. Our responsibility is to protect our clients so they can focus on their business. If you are passionate about using your skills and talents to do good, we here at Würk want to meet you!
Würk is seeking a highly skilled Marketing Operations & Growth Manager to build the automation and optimizations needed to scale full-funnel pipeline growth across new industries and enterprise markets. This hybrid role blends marketing operations, growth marketing, marketing automation, CRO, analytics, and campaign execution to accelerate measurable revenue impact. Reporting to the Director of Marketing, this position is ideal for a data-driven marketer capable of building sophisticated systems, while producing high-quality growth programs.
Responsibilities
Vertical & Enterprise Marketing
- Develop keyword-optimized industry-specific landing pages and enterprise-ready product positioning
- Collaborate with Sales to align messaging, improve conversion rate and nurturing throughout long sales cycles
Marketing Automation, Email & Lifecycle Nurture
- Build and manage HubSpot workflows, lifecycle stages, lead scoring and segmentation
- Create targeted, persona-based vertical nurture sequences for enterprise and mid-market audiences
- Execute automated product, feature, onboarding, retention, and upsell campaigns
Analytics, Reporting & Attribution
- Own GA4, Looker Studio dashboards, UTMs, and attribution modeling frameworks
- Ensure accurate source tracking, funnel integrity, and ROI visibility across channels
- Deliver monthly reporting on pipeline contribution, conversion metrics, and marketing performance
Cross-Departmental Support
- Partner with Sales to optimize pipeline velocity, lead scoring accuracy and lead nurturing sequences
- Support Customer Success with automated email sequences for client communications and retention
- Collaborating with Product Team to create product marketing sequences to current clients and prospects
- Collaborating with Partnerships through email lead nurture, content development, Salesforce dashboard reporting & analysis
SEO, Content & Conversion Optimization
- Conduct regular keyword analysis to ensure SEO best practices and content optimizations across the website are consistent
- Improve conversion rate optimization through A/B testing, UX/UI enhancements, call-to-action optimization, and analytics insights.
Required Skill Sets and Experience
- Bachelor’s degree in marketing, business, analytics, or related field.
- 5+ years’ experience across digital marketing, marketing operations, growth, or demand gen.
- Strong expertise in CRMs, including Salesforce and HubSpot
- Strong expertise in HubSpot automation, lifecycle marketing architecture, lead scoring, and segmentation.
- Proven success increasing pipeline growth through CRO, and multi-channel digital strategy.
- Hands-on experience with GA4, Looker Studio, UTMs, and attribution models.
- Excellent writing, editing, and content structuring abilities.
- Strong project management and cross-functional communication skills.
- HTML/CSS, graphic design, or light development skills a plus
- B2B SaaS experience a plus
- HCM, workforce management & HR industry experience a plus
What’s in it for you?
- Competitive medical, dental, and vision plans
- 100% employer-paid basic life insurance, short term disability, and employee assistance programs
- 401(k) traditional and Roth plans with Employer Match
- Generous PTO, bonus, and stock options
- $400 office equipment reimbursement
- $300/year fitness reimbursement
- Internet reimbursement
- Paid professional development & tuition reimbursement
- Generous referral bonuses
- Paid parental leave
- Remote-friendly work environment
- Paid sabbatical leave program
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Wurk is an Equal Opportunity Employer. Wurk does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
At this time, Wurk cannot provide work visa sponsorship. Candidates must have legal authorization to work and be based in the United States to be considered for this role.
The base salary range for this position is $75,000 to $95,000 based on candidate's experience, education, and geographic location.
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What We Do
Würk exists to help underserved cannabis businesses fortify, comply, and thrive in the face of uncertain regulatory environments. The Human Resources platform allows employers to protect and streamline their operations while providing an environment where employees are a priority every step of the way. The intuitive, all-in-one solution automates the most complicated and risk-prone processes with recruiting, scheduling, payroll, and more! Würk's Mission: Würk enables clients to effectively manage the industry's rapid growth by providing leading HCM tools and solutions to normalize the economy of cannabis.
Why Work With Us
Our culture is something we take immense pride in! We are a purpose-driven organization founded to serve the business that other organizations deemed unserviceable. Our employees are our most valuable resource, and we want to provide them with a workplace where they can operate at the highest level by committing to work/life balance.
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