AI Copy Specialist

The AI Copy Specialist is responsible for producing high-quality copy across digital channels using both traditional writing skills and AI-powered content generation tools. This person creates, revises, and optimizes copy to support customer engagement, brand consistency, and regulatory compliance in the cannabis industry. They work closely with marketing, retail operations, and compliance to ensure messaging is accurate, helpful, brand-aligned, and safe under state marketing rules

This role is supporting our Parallel brand. Parallel is one of the largest multi-state cannabis companies in the Untied States, owning and operating in three markets: Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about an ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit www.liveparallel.com.

• Write, edit, and optimize copy for emails, SMS campaigns, website content, product descriptions, in-store signage, social media captions, and blog posts.
• Use generative AI tools (e.g., ChatGPT / GPT-5, Claude, Jasper, etc.) to expand, refine, or localize copy while maintaining brand tone and accuracy.
• Apply prompt-writing techniques to improve output consistency and creativity.
• Maintain and update content libraries, copy templates, and brand language glossaries.
• Work with compliance/legal to ensure all messaging meets state cannabis advertising laws (age gating, claim restrictions, disclaimers).
• Collaborate with CRM/e-commerce team to test subject lines, CTAs, and messaging variations.
• Localize copy to reflect market differences between MA and FL (product offerings, promotions, regulations).
• Monitor brand voice consistency and flag messaging that deviates.
• Track and apply performance insights (open rate, click-through rate, conversion rate).
• Participate in brainstorming sessions for campaigns and product launches

• Required

  • Age 21 or over (Industry Requirement)
  • High School Diploma or equivalent (Industry Requirement)
  • Valid Government-Issued Photo ID (Industry Requirement)

  Preferred

  • 2–5 years of copywriting, content writing, or marketing communications experience.
  • Demonstrated experience using AI writing tools with strong manual editing ability.
  • Excellent grammar, clarity, and tone-of-voice control.
  • Ability to work fast under tight deadlines and handle multiple requests.
  • Comfort working in a regulated industry or following compliance review processes.
  • Experience in cannabis, healthcare, wellness, or CPG.
  • Familiarity with state-specific cannabis advertising restrictions.
  • Experience with email/CRM tools (Klaviyo, Braze, Salesforce MC, etc.).

• Travel when required
• Able to work stationery for long periods of time

• Are self-motivated; micro-managing isn’t fun for anyone.
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done.
• Can work fast and be flexible; our industry is always changing.
• Play nice with others; we collaborate with each other a lot.
• Think creatively; sometimes, the “traditional” solution isn’t the best one.

• Employee discount
• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs.
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements.
• Tuition Reimbursement Programs
• Pet Insurance

PARALLEL IS UNITED BY OUR VISION, Mission, & Values

Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time.  Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status of Parallel associates.