Top Hybrid Marketing Jobs in Dallas-Fort Worth, TX

Own Lantern’s competitive and market intelligence function, including competitor monitoring, original research, customer and prospect interviews, battlecards, alerts, response playbooks, and executive reporting. Translate market insights into commercial strategy, field enablement, objection handling, and competitive selling improvements. The role independently establishes priorities, builds processes, partners with data and content teams, and drives adoption across a distributed B2B healthcare sales organization.

Own Lantern’s competitive and market intelligence function, including industry monitoring, original research, customer and prospect interviews, competitive alerts, battlecards, response playbooks, and executive reporting. Translate findings into actionable commercial insights, train the sales field, improve competitive selling confidence, and partner with data, content, and enablement teams. This senior individual contributor independently builds the function, prioritizes research, and communicates insights to audiences ranging from sales representatives to executive leadership.

Own partner marketing strategy for an embedded financing platform, including positioning, messaging, partner-rep campaigns, product launches, enablement assets, events, and pipeline generation. Build scalable AI-powered workflows for sales teams, test new marketing plays, and measure success through partner-rep engagement, retention, and funded-deal velocity. The role requires strong B2B partner or product marketing experience, data fluency, persuasive copywriting, and ownership of measurable outcomes.

Owns HCHB’s B2B social media strategy and hands-on execution across LinkedIn, Meta, YouTube, and other channels. Responsibilities include content creation and publishing, community engagement, employee advocacy, executive thought leadership, event and campaign activation, social listening, HubSpot tracking, analytics, reporting, and continuous optimization. The role collaborates with demand generation, product marketing, communications, creative, events, and marketing operations to connect social activity to broader marketing outcomes.

Owns HCHB’s B2B social media strategy and hands-on execution across LinkedIn, Meta, YouTube, and other channels. Responsibilities include content creation and publishing, community engagement, employee advocacy, executive thought leadership, event activation, campaign integration, social listening, analytics, HubSpot tracking, reporting, and continuous optimization. The role collaborates cross-functionally with marketing, product, events, creative, and communications teams.

Own day-to-day B2B marketing content and brand execution, including blogs, social media, website updates, SEO support, sales collateral, trade show materials, and multimedia assets. Manage social channels, maintain brand consistency, coordinate vendors and marketing inventory, and support product launches and events. Use AI-enabled tools to accelerate content creation while translating complex healthcare fintech and payment concepts into clear, engaging messaging for business audiences.

Own go-to-market strategy for private cloud, hybrid cloud, AI infrastructure, and emerging technology offerings. Develop positioning, messaging, sales collateral, customer stories, and campaigns that drive adoption, pipeline, and revenue. Partner with Sales, Marketing, Customer Success, and Product Management on growth initiatives, pricing insights, and roadmap feedback. Support Gartner and other analyst relationships while researching market trends, customer needs, and competitors.

Manages post-sale digital advertising campaign execution, including RFP strategy, media plans, forecasting, client onboarding, campaign launches, setup, pacing, delivery, reporting, and post-campaign analysis. Serves as the primary post-sale client contact, collaborates with Sales and Ad Operations, identifies incremental revenue opportunities, analyzes performance trends, and supports internal knowledge sharing and staff development.

Manage, execute, optimize, and report on programmatic media campaigns across DSP platforms, especially DV360. Monitor performance and media quality metrics, implement bid and campaign strategies, conduct QA, and provide reporting insights. Collaborate with vendors, agency partners, creative and analytics teams, support billing reconciliation, document campaign execution, and assist with evaluating emerging programmatic technologies.

Supports growth marketing campaigns across advertising, content, email, and web channels. Assists with campaign logistics, project delivery, marketing research, presentations, reporting, and foundational campaign metrics analysis. Maintains project documentation, provides status updates, and supports customer acquisition and brand awareness initiatives while developing knowledge of marketing audiences, products, and campaign testing.