The Role
Own go-to-market strategy for private cloud, hybrid cloud, AI infrastructure, and emerging technology offerings. Develop positioning, messaging, sales collateral, customer stories, and campaigns that drive adoption, pipeline, and revenue. Partner with Sales, Marketing, Customer Success, and Product Management on growth initiatives, pricing insights, and roadmap feedback. Support Gartner and other analyst relationships while researching market trends, customer needs, and competitors.
Summary Generated by Built In
LightEdge Solutions is developing the IT solutions that will propel businesses forward over the next 10 years. Using a combination of shared and private/dedicated platforms, LightEdge has been successful in offering businesses alternatives that streamline operations, improve reliability and reduce costs.
If you are passionate about creating real solutions that help businesses with cutting-edge technology, want to be challenged to think out of the box and be in a position where you can impact change on a daily basis, then LightEdge can offer you a dynamic corporate environment built on teamwork and personal responsibility.
Product Marketing Manager
Position Summary
We're looking for a Product Marketing Manager to bring our private, hybrid cloud and emerging technology offerings, including our AI infrastructure solutions, to market. You'll shape how we position and launch these offerings, help Sales win and grow accounts, and support our relationship with Gartner. Product Management owns what we build. You'll own how we tell the story and how we drive adoption and revenue growth in the market.
Key Responsibilities
Go-to-Market and Launches
- Plan and run go-to-market for products and services, with clear adoption and revenue goals for each.
- Develop positioning, messaging, and value propositions that clearly show the business value of our solutions.
- Create sales tools, collateral, customer stories, and content that support demand generation and adoption.
Revenue Growth and Solution Penetration
- Partner with Sales, Marketing, and Customer Success on campaigns and plays that increase pipeline and expand solution adoption across our customer base.
- Track and report on marketing's contribution to revenue, including pipeline, win rates, and cross-sell and upsell results.
- Provide market and competitive input to support Product Management's pricing and packaging decisions.
Analyst Relations
- Support our relationship with Gartner and other analysts, including briefings, inquiries, and report submissions such as Magic Quadrants and Market Guides.
- Put analyst insights and recognition to work in our messaging and sales programs.
Market and Customer Insight
- Research market trends, buyer needs, and competitors across private cloud, hybrid infrastructure, and AI.
- Share customer and market feedback with Product Management to inform their roadmap decisions.
Qualifications
- Bachelor's degree or equivalent experience.
- 5+ years of product marketing experience in B2B technology.
- Required: Experience marketing VMware, IBM, or Nutanix solutions, either directly or through a partner, reseller, or MSP.
- Practical understanding of AI and how businesses are using it today.
- Experience connecting marketing programs to pipeline and revenue results.
- Strong writing, presentation, and storytelling skills.
- Collaborative and organized, and comfortable managing multiple projects in a fast-paced environment.
- Experience working with Gartner or other industry analysts, or in the MSP or ITSM space, is a plus.
With over 20 years in business, LightEdge offers a full stack of best-in-class IT services delivering flexibility, security, and control. Our solutions include premier colocation across seven purpose-built data centers spanning Des Moines, IA, Kansas City, MO, Omaha, NE, Austin, TX, and Raleigh, NC, industry-leading private Infrastructure as a Service (IaaS) and cloud platforms, and the top global security and compliance measures. Our owned and operated facilities, integrated DR solutions, and premium compliant cloud choices make up a true Hybrid Cloud Solution Center. LightEdge annually undergoes third-party audits for ISO 20000-1, ISO 27001, HIPAA, PCI-DSS 3.2, and SSAE 18 SOC 1 Type II, SOC 2 Type II and SOC 3.
Skills Required
- Bachelor's degree or equivalent experience
- 5+ years of product marketing experience in B2B technology
- Experience marketing VMware, IBM, or Nutanix solutions directly or through a partner, reseller, or MSP
- Practical understanding of AI and business applications of AI
- Experience connecting marketing programs to pipeline and revenue results
- Strong writing, presentation, and storytelling skills
- Ability to collaborate, stay organized, and manage multiple projects in a fast-paced environment
- Experience with Gartner or other industry analysts, or in the MSP or ITSM space
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The Company
What We Do
LightEdge Solutions is a leading provider of fully-managed network and business services for small and medium sized businesses.
