Top Automotive Marketing Jobs in Dallas-Fort Worth, TX

Own paid-media ad serving and trafficking operations, including creative setup, placement structures, rotation, tagging, pixel implementation, quality assurance, delivery monitoring, and discrepancy resolution. Coordinate with marketing technology teams, publishers, agencies, vendors, and buying platforms to ensure accurate campaign launches and reporting. Maintain trafficking documentation, ad-serving hygiene, vendor reconciliation, and status views while troubleshooting technical issues and staying current on ad-serving, privacy, and measurement standards.

Optimizes eCommerce shopping experiences for non-vehicle products by improving product detail pages, taxonomy, navigation, search, product data, and promotional events. Analyzes sales, conversion, profit, customer behavior, and competitive trends to develop site strategies. Collaborates with merchandising, SEO, UX, product management, analytics, and business teams, while managing Jira workstreams and product go-live activities.

Develops and executes regional marketing and communications campaigns for Kemper’s Personal Auto business. Responsibilities include competitive market analysis, geographic content strategy, agent and consumer communications, integrated campaign development, marketing program deployment, performance reporting, optimization recommendations, and collaboration with Product, Sales, Digital, Brand, and Creative teams. The role supports brand differentiation, agent engagement, quote conversion, and profitable new business growth across assigned states.

Leads strategy, commercialization, and growth for motor-control MCU platforms. Responsibilities include customer discovery, market sizing, competitive analysis, pricing, business cases, roadmap recommendations, product launches, sales enablement, design-win support, and cross-functional collaboration with engineering, software, applications, sales, operations, and marketing teams.

Leads U.S. marketing campaigns, sports partnership activations, brand experiences, and integrated initiatives that increase customer engagement, loyalty, direct bookings, and revenue. Translates global strategy for the U.S. market, manages agencies and freelancers, oversees creative development, budgets, timelines, approvals, and launches, and measures campaign performance across brand, acquisition, loyalty, bookings, and revenue.

Coordinates and executes location-based marketing campaigns, including print materials, displays, signage, social media, promotions, and events. Tracks campaign performance, supports annual event planning, maintains brand alignment, manages sale-day marketing activities, and assists other auction locations as needed. Collaborates with marketing leadership and travels approximately 15% of the time.

Leads growth marketing for an assigned business portfolio, partnering with business and sales leadership to develop integrated strategies and campaigns. Owns marketing execution plans, defines audiences and messaging, coordinates cross-functional marketing teams, prioritizes investments, monitors KPIs, and delivers executive reporting. Builds trusted relationships, drives accountability, and connects marketing initiatives to measurable business growth.

Own and scale paid user acquisition across programmatic, CTV/OTT, Meta, influencer and affiliate channels; design performance media strategies; run experiments on creatives, bids and audiences; optimize mobile app acquisition, onboarding, deep linking and tracking; partner with product, analytics and engineering to build attribution and KPI dashboards.

Develop technical marketing narratives for EV charging hardware, energy management software, and fleet solutions. Create white papers, solution briefs, competitive analyses, architecture diagrams, integration guides, demos, and sales enablement materials. Collaborate with product management, engineering, and solutions teams to support product launches, customer briefings, events, and partner engagement. Maintain accurate technical content, strengthen product differentiation, and use AI tools to scale content creation and research.

Own and optimize lifecycle marketing across lead nurture, trial conversion, onboarding, activation, adoption, expansion, and retention. Build segmented, personalized email and automation programs for product-led, mid-market, and enterprise journeys using Marketo, Salesforce, Gainsight, and related GTM systems. Partner cross-functionally to improve funnel performance, customer engagement, revenue growth, and retention through behavioral targeting, experimentation, analytics, reporting, and AI-enabled workflows.