Zoho CRM & Marketing Automation Executive

JNB BEARINGS PVT LTD

Import & Distribution of J&B Brand Bearings | Chennai

Department: Marketing Automation & Business Growth

NOW HIRING

ZOHO CRM & MARKETING AUTOMATION EXECUTIVE

Zoho CRM & Marketing Automation Executive | CRM • Automation • Lead Generation • Analytics • Revenue Growth

Location:Mannady Metro, ChennaiReports To:Director / Business Growth HeadSalary:₹30,000–₹50,000/month + IncentivesWork Hours:Mon–Sat, 9:30 AM–6:30 PM | Sunday OffExperience:2–5 Years (Mandatory) | Zoho experience preferredJoining:Immediate | Annual CTC: ₹4–6 LPA (Zoho-certified: up to ₹10 LPA)This is an experienced hire (2–5 years mandatory). Ideal for CRM-driven, automation-minded professionals who excel at building systems, managing pipelines, and driving measurable lead generation and revenue impact — NOT a social media or content creation role.

About JNB Bearings & This Role

JNB Bearings Pvt. Ltd. is one of South India’s fastest-growing importers and distributors of J&B Brand Bearings, serving crushers, rice mills, cement plants, engineering workshops, automobile sectors, and industrial dealers across Tamil Nadu. We are in a full Zoho digital transformation and are looking for a self-driven CRM & Marketing Automation Executive who can independently own lead generation systems, marketing workflows, CRM pipelines, and analytics dashboards to drive measurable B2B revenue growth.

Zoho Ecosystem — Tools You Will Own

MANDATORY — Core Tools (Daily Use)Zoho CRM • Zoho Campaigns • Zoho Forms • Zoho AnalyticsPREFERRED — Additional Zoho ExperienceZoho SalesIQ • Zoho Marketing Hub • Zoho Survey • Zoho Flow

Existing Zoho certifications are considered a strong advantage. High performers may be sponsored for relevant Zoho certifications based on business requirements and performance.

Key Responsibilities

01 Lead Generation & Lead Management System

• Generate and manage 50–100 qualified B2B enquiries per month through digital channels (primary KPI)
• Generate 10–20 qualified dealer and distributor leads per month
• Build, optimize, and A/B test lead capture forms using Zoho Forms
• Integrate all forms and landing pages into Zoho CRM with proper source tracking
• Design lead scoring models to prioritize high-value prospects
• Maintain clean and accurate lead and contact databases at all times

02 Zoho CRM Management & Pipeline Ownership

• Maintain 100% CRM data accuracy — all leads, contacts, and deals updated daily
• Own full pipeline management: lead entry → qualification → nurture → sales handoff
• Configure and maintain CRM fields, views, workflows, and automation rules
• Assign and track leads to sales team members; monitor follow-up compliance
• Manage the full customer lifecycle from first touch to repeat purchase
• Generate weekly CRM health reports and flag data quality issues immediately

03 Marketing Automation & Workflow Architecture

• Design and deploy automated customer journey workflows in Zoho CRM and Campaigns
• Build lead nurturing drip sequences: new inquiry → qualification → proposal → follow-up
• Create trigger-based automations: form submission, lead score change, deal stage update
• Automate dealer onboarding, re-engagement, and post-sale follow-up sequences
• Use Zoho Flow to connect Zoho apps and integrate third-party tools
• Monitor all automation health daily; fix broken workflows within 24 hours

04 Email & Campaign Management

• Plan and execute monthly email campaigns to segmented dealer and customer databases
• Build product launch campaigns, seasonal offers, and dealer-specific promotions
• Maintain list hygiene: segmentation, suppression, and bounce management
• A/B test subject lines, content, CTA, and send times for maximum performance
• Track and report: open rate, click rate, unsubscribe rate, and lead conversion
• Target: open rate 25%+, click-through rate 3%+, per campaign

05 Analytics, Dashboards & ROI Reporting

• Build and maintain live marketing performance dashboards in Zoho Analytics
• Track full funnel: impressions → clicks → form fills → qualified leads → orders
• Measure customer acquisition cost (CAC) and marketing ROI monthly
• Prepare monthly marketing performance report for leadership with recommendations
• Identify data patterns and campaign trends; present actionable insights to leadership monthly
• Ensure 100% dashboard accuracy; flag data discrepancies within 24 hours

KPI Measurement System — Monthly Scorecard

DAILY REVIEW

● Lead capture count

● CRM updates

● Workflow monitoring

WEEKLY REVIEW

● Lead quality audit

● Campaign performance

● Pipeline growth

MONTHLY KPI

● Full scorecard review

● Incentive eligibility

● Target vs. achievement

QUARTERLY

● Incentive payout

● Promotion readiness

● Business contribution

KPI METRICWEIGHTCYCLEQualified Leads Generated30%MonthlyCRM Data Accuracy15%MonthlyAutomation Performance15%MonthlyCampaign Performance15%MonthlyDashboard & Reporting Accuracy10%MonthlyLead Conversion Support10%MonthlyDiscipline & Teamwork5%MonthlyTOTAL100%

Promotion eligibility is based on consistent KPI achievement, quality of automation work, business contribution, and management recommendation — reviewed quarterly.

Career Growth Roadmap — Executive to CMO in 12 Years

Every level in this roadmap is unlocked through verified performance — leads generated, CRM accuracy maintained, automations built, revenue contributed, and dashboards delivered. Promotions are reviewed quarterly and confirmed annually. JNB strongly promotes from within.

PERIODLEVELDESIGNATIONKEY FOCUS AREASPROMOTION CRITERIACTCYr 0–2L1 — EntryZoho CRM & Marketing Automation Executive● Master Zoho CRM, Campaigns, Forms, Analytics
● Build lead capture systems & drip sequences
● Achieve all monthly KPIs consistently
● Earn Zoho CRM Certified User badgeConsistent KPI achievement + automation implemented + management recommendation₹4–6 LPAYr 2–4L2 — SeniorSenior Zoho CRM Executive● Advanced automation design & implementation
● Multi-channel campaign ownership
● Lead conversion optimization
● Consistent lead volume growth month-on-month120% KPI + Advanced automation deployed + Lead growth documented₹6–9 LPAYr 4–6L3 — SpecialistCRM & Automation Specialist● Full marketing funnel ownership
● Revenue contribution tracked & reported
● Advanced Zoho Analytics dashboards
● Zoho Flow integrations & custom workflowsFull funnel owned + Revenue KPI met + 90%+ appraisal₹8–12 LPAYr 6–9L4 — ManagerCRM & Growth Manager● Lead a CRM & automation team
● P&L ownership for digital revenue
● National dealer campaign strategy
● Marketing technology stack decisionsTeam leadership proven + Revenue targets exceeded + Strategic roadmap delivered₹12–18 LPAYr 9–12L5 — HeadHead — CRM & Marketing Automation● Own complete Zoho ecosystem strategy
● Business growth accountability
● Multi-city campaign orchestration
● Technology investment & vendor decisionsNational-scale impact + Strategic leadership + Industry recognition₹18–30 LPAYr 12+L6 — CMODirector – Digital Growth / CMO● Brand & revenue strategy at board level
● Build & lead large marketing organization
● National marketing leadership
● Business transformation ownershipExceptional sustained performance + Board-level recognition₹30 LPA+

This career path is one of the most structured in South India’s industrial B2B marketing sector. A Zoho-certified CRM & Automation professional who grows from L1 to L5 in 10 years is a rare and highly valued executive in any industry.

First-Year Success Expectations — What Good Looks Like

We want every new hire to know exactly what success looks like in this role. Here is what we expect from you in your first 12 months:

FIRST 3 MONTHS

Learn & Assess

FIRST 6 MONTHS

Build & Implement

FIRST 12 MONTHS

Optimise & Report

● Understand JNB's full sales process and customer journey

● Audit existing Zoho CRM structure and data quality

● Map current lead sources and capture methods

● Improve lead capture form design and CRM data accuracy

● Meet key sales team members and understand territory priorities

● Design and deploy at least 3 core automation workflows

● Achieve CRM data hygiene target (90%+ accuracy)

● Launch first monthly email campaign to dealer/customer list

● Set up lead pipeline dashboards in Zoho Analytics

● Begin Zoho certification process for core tools

● Deliver monthly marketing performance report to leadership

● Show measurable improvement in lead pipeline visibility

● All core workflows live, tested, and performing

● Build and hand over management dashboards in Zoho Analytics

● Ready for first annual performance and KPI review

Who We Are Looking For

QUALIFICATIONS & EXPERIENCETECHNICAL & PERSONAL SKILLS

• Any Graduate | BBA / B.Com / BCA / MBA preferred
• 2–5 Years in CRM, marketing automation, or digital marketing (mandatory)
• Hands-on Zoho CRM or equivalent CRM experience strongly preferred
• Demonstrated ability to build and manage automation workflows
• Proven track record of lead generation and pipeline management
• Tamil language preferred for dealer communication

• Zoho CRM & Campaigns — mandatory
• Marketing automation workflow design
• Email marketing best practices & deliverability
• Zoho Analytics / Google Analytics for reporting
• ChatGPT & AI tools for content and automation
• Basic SEO for landing page optimization
• MS Excel / Google Sheets for data analysis
• Analytical, process-driven, self-starter mindset

Compensation & Benefits

COMPENSATIONBENEFITS & PERKS

Fixed Salary: ₹30,000–₹50,000 / month

Based on CRM experience, Zoho skills & portfolio

• Quarterly Performance Incentives (KPI-linked)
• Annual Performance Bonus
• Festival Bonus (Diwali, Pongal, Eid)

Annual CTC: ₹4–6 LPA | Zoho-certified: up to ₹10 LPA

• Health & Accident Insurance
• Half-Day Attendance System
• 12 Paid Leaves + All Public Holidays
• Sunday Off
• Company Laptop / Workstation Provided
• Zoho Certification Fully Sponsored
• AI & Marketing Automation Upskilling Budget
• Direct mentorship from leadership

Why This Role is a Rare Career Opportunity

• Own the complete Zoho CRM & automation ecosystem
• Company-sponsored Zoho Certification — market-premium skill
• Lead generation & revenue KPIs owned from Day 1
• AI tools (ChatGPT, Zoho Zia) in daily workflow
• Fast-growing industrial brand with direct leadership access
• 6-level promotion roadmap with specific, published criteria
• Company laptop + full Zoho stack provided from Day 1
• B2B CRM experience — rare and high-value career asset

How to Apply

CALL / WHATSAPP

9381077728

044-47946473

EMAIL RESUME

[email protected]

Subject: "Zoho CRM Executive – [Your Name]"

APPLY ONLINE

career.jnbbearings.com

(Online application portal)

Please mention: Current CTC | Expected CTC | Notice Period | CRM/Zoho tools used | Any automation workflows built | Portfolio or samples (mandatory for shortlisting)

JNB Bearings Pvt Ltd — Building CRM & Automation Careers Across South India