Workflow Management Senior Manager - Ads Campaign Operations - Gamma

Posted 10 Days Ago
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Hiring Remotely in Gūr, Saharsa, Bihar, IND
Remote
Senior level
Information Technology
The Role
Leads Ads Campaign Operations workflow management across multiple marketing pods and global teams. Oversees managers, campaign execution, operational excellence, process transformation, tool governance, performance metrics, roadmaps, OKRs, and executive stakeholder relationships. Drives email marketing operations, cross-channel programs, productivity, quality, customer experience, SLA performance, and revenue growth while coaching leaders and managing escalations.
Summary Generated by Built In

Join Us!

At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

Role Overview:

This Senior Marketing Manager holds broad responsibility for the ACO Workflow and has in depth knowledge of email marketing operations. This role will oversee all vertical pods and horizontal enablement teams in Marketing. Reporting directly to the IN Sales and Marketing Associate Director, you will manage multiple dedicated Pod in Ads Campaign Operations. This role ensures cross-functional cohesion between these pods while working in close partnership with global teams across APAC & US to ensure the execution of global business objectives and immediate goals.

Position Responsibilities:

  • Direct Reporting & Alignment: Report directly to the IN Sales and Marketing Associate Director, serving as their senior point of contact and ensuring direct alignment between their strategic vision and the operational execution of the pods in ACO. 

  • Global Partnership: Work closely with IN & US Marketing Leadership to align on shared goals and deliverables that are required from both US/APAC teams.

  • Cross-Functional Scale & Quality: Ideate and lead cross-site projects that positively impact productivity, quality, and Customer Experience (CX). Deep dive to create Root Cause Analyses (RCAs) and develop remediation strategies for escalations, ensuring seamless assimilation of process changes. Collaborate with the Process Excellence and Tools and Automation teams to ensure that optimization projects are prioritized and that the pods are driving efficiency globally.

  • Manage Multiple Pod Leads: Directly lead, develop, and coach a team of TLs and managers, setting clear performance expectations, KPIs, and career development plans across all vertical pods. In addition to regular coaching and mentoring to managers, hold frequent skip-level sessions with the wider team to guide and elevate their performance. Additionally, serve as a backup to Managers in their absence and ensure that adequate coverage is provided to run seamless operations.

  • Strategic Oversight: Provide overarching direction to ACO Managers overseeing channel strategy, operational excellence, brand awareness, and revenue growth goals across high-impact programs. 

  • Executive Stakeholder Management: Act as the escalation point for each pod, managing executive stakeholders globally and ensuring that the specialized output required by the matrixed structure meets the team's global business objectives. Primarily accountable for the execution of projects, timelines, and resource management within their area.

  • Program Governance & Performance Oversight: Oversee long-term planning including annual roadmaps and OKRs. Review and guide Weekly and Quarterly Business Reviews (WBRs/QBRs), ensuring consistent tracking of performance metrics, ROI, and proactive SLA management to ultimately ensure that the operations are performing optimally. Also lead people performance management for ACO.

  • Toolstack Governance: Ensure operational rigor across unique toolstacks (including tools like Gamma, GNP etc) and oversee the full lifecycle of integrated workstreams including intake, production, and data analytics.

Minimum Qualifications:

  • Degree in marketing required or a related field.

  • 16+ years of experience in marketing operations and digital marketing including extensive experience in email marketing.

  • 8+ years of experience with operating email marketing campaigns , including developing comprehensive media strategies across various digital channels. 

  • 8+ years of people management experience, specifically including managing managers.

  • Proven track record of leading large-scale, multi-channel marketing programs.

  • Strong experience in stakeholder management at senior/executive levels.

  • Demonstrated success in driving operational excellence and process transformation.

  • Excellent understanding of the online advertising ecosystem and various pricing models

Preferred Qualifications:

  • Experience working with global teams and complex organizational structures.

  • Experience with email marketing automation tools (e.g., Eloqua, Hubspot, Marketo).

  • Ability to operate in fast-paced, ambiguous environments with high ownership.

  • Experience driving standardization, cross-channel process improvements, and maintaining rigorous performance standards (SLAs).

Benefits

  • We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage

  • We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums

  • Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

Information collected and processed as part of your Google Operations Center (GOC) jobs profile, and any job applications you choose to submit, is subject to GOC's Applicant and Candidate Privacy Policy.

Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

To ensure a barrier-free interview, please mention any required assistance or specific arrangements in your application and confirm them with your recruiter.

To all recruitment agencies: Google Operations Center (GOC) does not accept agency resumes. Please do not forward resumes to our jobs alias, GOC employees, or any other organization location. GOC  is not responsible for any fees related to unsolicited resumes.

Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at [email protected].

Skills Required

  • Degree in marketing or a related field
  • 16+ years of experience in marketing operations and digital marketing, including extensive email marketing experience
  • 8+ years of experience operating email marketing campaigns and developing media strategies across digital channels
  • 8+ years of people management experience, including managing managers
  • Proven track record leading large-scale, multi-channel marketing programs
  • Strong senior- and executive-level stakeholder management experience
  • Demonstrated success driving operational excellence and process transformation
  • Excellent understanding of the online advertising ecosystem and pricing models
  • Experience working with global teams and complex organizational structures
  • Experience with email marketing automation tools such as Eloqua, HubSpot, or Marketo
  • Ability to operate in fast-paced, ambiguous environments with high ownership
  • Experience driving standardization, cross-channel process improvements, and rigorous SLA performance
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The Company
HQ: Hyderābād
5,781 Employees
Year Founded: 2019

What We Do

At Google Operations Center, we provide caring and knowledgeable support for Google users and customers. From troubleshooting product issues to providing around-the-clock advertiser assistance, you can be part of the teams that help Google users and customers solve problems and accomplish their goals.

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