Wet Market Growth Strategy
●Develop and execute the company’s wet market growth strategy.
●Identify new business opportunities and launch new products into the wet market channel.
Channel & Relationship Development
●Build strong relationships with market masters, wholesalers, distributors, and wet market vendors.
●Expand distribution and increase market penetration nationwide.
Sales, Profitability & Market Share
●Drive revenue, profitability, and market share across the wet market channel.
●Ensure effective territory management, collections, and distributor performance.
Team Leadership & Development
●Lead, coach, and manage the wet market sales team.
●Build team capability in relationship-driven traditional trade selling.
Market & Competitor Intelligence
●Monitor competitor activities, pricing, promotions, and market trends.
●Translate market insights into pricing, promotion, and product decisions.
Distribution & Territory Management
●Manage distributor performance, coverage, and route-to-market execution.
●Oversee territory management and collection discipline across all accounts.
Requirements
- Bachelor's Degree in Business, Marketing, or Management or any related field.
- 5–10 years in Traditional / General Trade selling meat, poultry, seafood, frozen foods, or temperature-controlled FMCG; current or recent (within 2 years) wet market vendor / wholesaler experience strongly preferred.
- Strong knowledge of wet market operations, pricing, buying behavior, distribution, and cold chain; proven distributor, wholesale, and collection management.
- Proven ability to scale a regional or national traditional trade business, launch new products into wet markets, and lead a field sales team.
- Head Office: Sucat, Parañaque City — with nationwide field coverage.
Skills Required
- Bachelor's Degree in Business, Marketing, Management, or related field
- 5-10 years in Traditional/General Trade selling meat, poultry, seafood, frozen foods, or temperature-controlled FMCG
- Current or recent (within 2 years) wet market vendor / wholesaler experience
- Strong knowledge of wet market operations, pricing, buying behavior, distribution, and cold chain; proven distributor, wholesale, and collection management
- Proven ability to scale a regional or national traditional trade business, launch new products into wet markets, and lead a field sales team
- Based at Head Office: Sucat, Parañaque City with nationwide field coverage (willingness to travel/cover field territories)
What We Do
Rare Food Shop (or Rare Global Food Trading Corp.) specializes in supplying high-quality imported meat, seafood, and poultry products. They cater to both consumers seeking gourmet ingredients and businesses like hotels and restaurants, operating an online marketplace with delivery services.
