Website Optimization Specialist

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
60K-76K Annually
Junior
AdTech • Artificial Intelligence • Events • Marketing Tech • Software • Conversational AI • Automation
Constant Contact is a marketing platform that helps SMBs grow through trusted tools and best-in-class support.
The Role
Drive website strategy and optimization for constantcontact.com using data, testing, and UX best practices. Partner with Creative and Marketing to design high-converting experiences, monitor site metrics (Google Analytics, Mouseflow, Tableau), manage content delivery and QA in Contentful, and align cross-functional teams to improve customer acquisition and engagement.
Summary Generated by Built In

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

The Site Experience team is looking for a Website Optimization Specialist to help shape and drive the strategy behind constantcontact.com — partnering with Creative, Marketing, and other cross-functional teams to deliver website experiences that convert.

In this role, you'll be a key voice in how we think about our website: defining how pages should perform, identifying opportunities to improve the customer journey, and translating insights into action. With millions of visitors each month, you'll use data, testing, and UX best practices to influence decisions that directly impact new customer acquisition.

You'll work in a highly collaborative environment — acting as a strategic connector between stakeholders, designers, developers, and our CMS platform, Contentful. CMS experience is helpful, but what matters most is your ability to think critically about web strategy and drive alignment across teams.

What You’ll Do:

  • Lead web strategy conversations, helping stakeholders prioritize and shape website initiatives that support acquisition and engagement goals.
  • Partner with Creative and Marketing teams to translate ideas into clear, high-quality website experiences.
  • Define and maintain standards for site consistency, including look, feel, and user experience across constantcontact.com.
  • Monitor key website metrics and user behavior through tools such as Google Analytics, Mouseflow, and Tableau,  turning data into strategic recommendations.
  • Oversee the content delivery process, including QA, publishing, and management within Contentful, ensuring flawless execution against strategy.

Who You Are:

  • 2+ years of experience in marketing, content strategy, or web, with a demonstrated ability to think strategically about digital experiences.
  • Comfortable leading cross-functional conversations and influencing across designers, developers, and stakeholders.
  • Analytical mindset with experience (or strong interest) in tools like Google Analytics, Mouseflow, and Tableau.
  • Familiarity with CMS platforms (Contentful) or project management tools (ClickUp) is a plus — we'll support the right candidate with training.
  • Strong instincts, attention to detail, and the drive to turn strategy into high-quality execution.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees
$60,400$75,500 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice (this “Notice”) in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”). Click here for a full copy of our General Personnel Privacy Notice.

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

Skills Required

  • 2+ years of experience in marketing, content strategy, or web
  • Ability to lead cross-functional conversations and influence stakeholders (designers, developers, marketing)
  • Analytical experience or strong interest in tools like Google Analytics, Mouseflow, and Tableau
  • Familiarity with CMS platforms (Contentful)
  • Familiarity with project management tools such as ClickUp
  • Strong attention to detail and ability to turn strategy into high-quality execution

Constant Contact Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Constant Contact and has not been reviewed or approved by Constant Contact.

  • Healthcare Strength Benefits include tiered medical, dental, and vision coverage with the company covering a large share of costs, plus mental health support. Free basic life insurance, supplemental options, and wellness reimbursements further enhance overall healthcare value.
  • Parental & Family Support Policies provide paid parental leave, family medical leave, and inclusive fertility benefits such as IVF and surrogacy alongside adoption assistance. Childcare support like a free Care.com membership further strengthens family-focused offerings.
  • Leave & Time Off Breadth Flexible PTO for salaried employees and accrued PTO for hourly staff are complemented by sick and safe time, bereavement, and paid volunteer hours. Flexible time off is positioned to support work-life balance.

Constant Contact Insights

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The Company
HQ: Waltham, MA
1,014 Employees
Year Founded: 1995

What We Do

At Constant Contact we empower business owners and nonprofit leaders to follow their passions, grow, and succeed. We deliver success for our customers and our people. Relationships and connection are at the core of everything we do. We connect our customers to the tools they need to grow and succeed. We build strong relationships with our customers so they have a marketing partner they can rely on. And we form connections with each other so that everyone feels included, supported, and heard. We close the gap between what is and what can be through innovation, and we do it all with a deep sense of integrity. When you’re at Constant Contact, you’re connected to people and resources that help you take the next step.

Why Work With Us

This is more than a workplace—it’s a community built on impact, innovation, and connection. We help small businesses thrive, and that purpose drives our team. With exceptional benefits, growth opportunities, and a supportive culture, our people are united by a passion for work that truly matters.

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