Website Development Leader

Nextiva is seeking a dynamic and experienced Website Director with expertise in WordPress to join our innovative team. Reporting to the VP Revenue Marketing, As the Website Owner/  Web Development leader you will take ownership of Nextiva's WordPress-based websites and play a pivotal role in driving continuous improvement and innovation to elevate the Nextiva web experience, with a strong emphasis on building a revenue-generating website and marketing-focused strategies.

Key Responsibilities:

• Website Ownership:  Take full ownership of Nextiva's WordPress-based websites, ensuring their functionality, performance, and security.  Oversee the design, development, and maintenance of WordPress sites, ensuring they align with Nextiva's brand, business objectives, and revenue goals. Lead initiatives to improve our web experience on WordPress platforms, focusing on user-centric design principles, performance optimization, and revenue-generating features.
• Vendor Management: Select, brief, and manage a creative web agency to run a redesign project in conjunction with the Wordpress re-platforming of the websites. Collaborate with external vendors, agencies, and service providers when necessary for website development, maintenance, or enhancement projects.
• Website Content Management: Oversee content creation, maintenance, and updates for the website, ensuring accuracy and relevance. Collaborate with content creators, designers, digital program managers, and developers to produce high-quality web experiences.
• User Experience (UX) and Design: Lead efforts to improve the website's UX, navigation, and overall design to enhance user engagement. Ensure a consistent and visually appealing brand presence.
• Lead Generation and Conversion Optimization: Develop and implement strategies to convert website visitors into leads through forms, CTAs, and landing pages. Implement A/B testing and optimization to increase conversion rates.
• Analytics and Reporting: Utilize web analytics tools to monitor website performance, track user behavior, and provide insights for continuous improvement. Report on website KPIs to inform decision-making.
• Website Security and Compliance: Ensure the website's security, data privacy, and compliance with relevant regulations (e.g., GDPR, CCPA). Monitor and mitigate potential security risks.
• Mobile Optimization: Ensure that the website is responsive and optimized for mobile devices to provide a seamless user experience across platforms.
• SEO and Organic Traffic Growth: Collaborating with the SEO team, Implement SEO best practices to improve organic search visibility and drive relevant traffic. Conduct keyword research and optimize content for search engines.
• Team Leadership and Development: Leading a team of developers, foster a collaborative and innovative work environment to maximize the potential of the web development team, with a keen focus on aligning web strategies with marketing and sales initiatives. Instill a belief across the team that there is always room for improvement and actively seek out opportunities to enhance the overall quality, functionality, and revenue potential of our WordPress sites.
• Business Impact:  Develop and implement strategies to generate leads, pipeline and revenue through the website. Collaborate closely with marketing and sales teams to align web strategies with revenue goals and enhance the overall customer acquisition and retention experience. 
• Quality Oversight:  Infuse a passion for testing into the development process, emphasizing the importance of thorough testing to maintain the highest standards of quality in our WordPress sites.  Implement and promote testing best practices, including automated testing, to enhance the reliability and stability of our WordPress solutions.
• Innovation and Personalization: Experiment and test tools, tactics and best practices to deliver personalized journeys on the website for verticals and segments.

Required Skills and Qualifications:

• 8+ years of relevant experience, with hands-on development experience focused on WordPress. Experience working within a B2B Marketing team in Marketing, Digital Marketing, Web Design, or a related field.
• 5+ years of experience in website management, preferably in a B2B SaaS or technology company.
• Expertise in setting up and managing content management systems (CMS) and website analytics tools. WordPress preferred
• In-depth knowledge of WordPress, themes, plugins, and customization.
• Hands-on experience working with a team of front and backend developers. Familiarity with HTML, JavaScript, CSS, and XML is a plus
• Experience with testing methodologies and a commitment to quality assurance.
• Strong understanding of SEO best practices and digital marketing concepts.
• Experience with website design principles and user experience (UX) design.
• Excellent project management skills with the ability to manage multiple initiatives concurrently.
• Knowledge of website security and data privacy best practices.
• Strong communication and collaboration skills.

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Compensation, Rewards & Benefits:

The salary or hourly wage offered by Nextiva to external candidates considers a wide range of factors, including but not limited to skills sets, experience, training, licensure and certifications, etc. Our compensation decisions are dependent on the facts and circumstances of each case. Our estimate of the expected hiring range for the position as posted is $101,000– $157,080. A different level in the job hierarchy may apply to a specific candidate resulting in a different hiring range.

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! 🚀

Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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