Are you looking to make an impactful difference in your work, yourself, and your community? Why settle for just a job when you can land a career? At ICW Group, we are hiring team members who are ready to use their skills, curiosity, and drive to be part of our journey as we strive to transform the insurance carrier space. We're proud to be in business for over 50 years, and its change agents like yourself that will help us continue to deliver our mission to create the best insurance experience possible.
Headquartered in San Diego with regional offices located throughout the United States, ICW Group has been named for ten consecutive years as a Top 50 performing P&C organization offering the stability of a large, profitable and growing company combined with a focus on all things people. It's our team members who make us an employer of choice and the vibrant company we are today. We strive to make both our internal and external communities better everyday!
PURPOSE OF THE JOB
The purpose of this job is to develop digital marketing campaigns designed to increase ICW Group brand awareness, customer engagement, and brand loyalty. This position exists to assume responsibility for all company website programming using industry best practices to represent the business and growth goals of the Company.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develops external corporate and customer-facing websites
- Uses PHP, MySQL, HTML5, CSS, JavaScript, and other standard web languages to develop websites for WordPress based systems ensuring responsive and adaptive designs that meet usability and accessibility web standards and best practices.
- Assures programming and procedures are documented for audit, backup, and business continuity purposes.
- Creates modular programming for ease of reuse using efficient code that meets professional standards and is scalable and secure.
- Tests and verifies interface functions on assorted devices, including PC and Apple based browsers, iPad, iPhone, and Android.
- Documents all code through inline documentation and Wiki.
Collaborates with designers and business groups to conceptualize, develop, and deploy web projects
Works with Marketing team and other lines of business.
- Collaborates with UX Designers, Visual Designers, and other stakeholders to maintain brand image and consistency.
- Understands the overall customer journey and how web-based touchpoints critically affect our customer’s experience with our company.
- Works with IT to ensure sites and systems are kept secure and operational.
- Develops meaningful metrics that communicate results and provides ongoing reports to management.
Leverages digital media to strengthen brand awareness and engagement to deliver the company’s digital marketing initiatives.
- Implements multi-faceted digital marketing campaigns across multiple platforms.
- Utilizes a range of digital marketing platforms, techniques, and metrics including email, SEO, social media, A/B testing, gated content/landing pages, web analytics, etc.
- Identifies new trends in digital marketing, evaluates new technologies to ensure the company is leveraging key digital marketing opportunities.
- Implements digital strategy that defines measures and increases conversion.
- Helps drive prospective customers to company web sites to maximize campaign impact and effectiveness.
- Analyzes and tracks customer interactions with digital assets to drive increased brand engagement.
SUPERVISORY RESPONSIBILITIES
This role does not have supervisory responsibilities.
EDUCATION AND EXPERIENCE
Bachelor's degree from four-year college or university preferred with a major or emphasis in Computer Science or related field. Minimum 3 to 5 years of experience in web development; or equivalent combination of education and experience required. Previous experience in the insurance industry and working with Marketing / Customer Experience Teams preferred.
CERTIFICATES, LICENSES, REGISTRATIONS
None required.
KNOWLEDGE AND SKILLS
Demonstrated ability to program in PHP, HTML5, CSS, and JavaScript. Demonstrated knowledge of WordPress; plug-ins and custom theme development. Proficiency in using debugging tools for multiple browsers and devices. Highly skilled at using marketing automation tools (e.g. Pardot, Marketo) and working with enterprise CRM platforms (e.g. Salesforce). Demonstrated ability to create and execute email marketing campaigns. Experience using Subversion, Git, or other version control systems. Experience with Jenkins or other CI/CD pipelines preferred. Knowledge in Object Oriented Programming preferred. Experience with JSON, XML, AJAX, RESTful API’s, Angular JS & Bootstrap preferred. Experience with Agile development preferred. Experience within B2B marketing and financial services is a plus.
PHYSICAL REQUIREMENTS
Office environment – no specific or unusual physical or environmental demands and employees are regularly required to sit, walk, stand, talk, and hear.
WORK ENVIRONMENT
This position operates in an office environment and requires the frequent use of a computer, telephone, copier, and other standard office equipment.
The current range for this position is
$78,678.61 - $132,686.15
ICW Group is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. ICW Group will not discriminate against an applicant or employee on the basis of race, color, religion, national origin, ancestry, sex/gender, age, physical or mental disability, military or veteran status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by applicable federal, state or local law.
Top Skills
What We Do
Welcome to the official LinkedIn company page for ICW Group, a leading national group of insurance carriers offering a range of products for businesses, including workers’ compensation and earthquake, as well as automobile coverage for individuals. Follow us here for company updates, career opportunities, product information, workers’ compensation industry trends, fraud prevention tips, risk management support and an opportunity to network with industry experts and peers. We deliver our insurance products through our independent agent and broker partners, and are a full-service group of companies—providing industry-leading claims, risk management and fraud investigation services. For more than 40 years, we have partnered with agents and policyholders to achieve fewer and less costly claims. ICW Group is headquartered in San Diego, and has branch offices across the United States. Learn more about our company at http://www.icwgroup.com








