Front-End Web Engineer

Posted 25 Days Ago
Mill Valley, CA, USA
In-Office
100K-160K Annually
Mid level
Artificial Intelligence • Financial Services
The Role
The Front-End Web Engineer will transition Boldin's site from WordPress, build a component-driven marketing site, handle performance optimization, and improve SEO across teams.
Summary Generated by Built In

Please read before applying: We review every application carefully, and all fields (including the required 60–90 second video) must be fully completed and relevant; applications that are incomplete or use AI-generated responses will not be considered. If you’re unable to meet these requirements, we kindly ask that you refrain from applying.
Full-time • Remote 

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that.

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

About the Role

We’re hiring a Front-End Web Engineer to own our next-generation marketing and content infrastructure. You’ll lead the transition from WordPress to a modern composable stack, define how our marketing site is built, deployed, cached, and kept online, and serve as the bridge between our marketing, design, and infrastructure teams.

We’re building a fast, reliable, and scalable web platform that lets our marketing team ship independently while maintaining engineering quality. You’ll own that vision end-to-end.

Key Responsibilities:

  • Build and maintain a component-driven marketing site using modern front-end frameworks and Islands Architecture principles.
  • Lead the WordPress migration: content modeling, redirect strategy, author enablement, and SEO preservation.
  • Own site performance end-to-end: Core Web Vitals, build optimization, edge caching, and hydration discipline.
  • Partner with infrastructure to design caching rules and static failover strategies so the site stays up even when dependencies don’t.
  • Translate Figma designs into reusable, governed components that non-engineers can safely compose and publish.
  • Operate the headless CMS layer and visual editing tools, ensuring clean boundaries between content, presentation, and application logic.
  • Own Google Tag Manager (including server-side containers) and Consent Management Platform implementation.
  • Partner with analytics on site health reporting, conversion metrics, and SEO workflows.
Qualifications:Required Experience
  • 3+ years shipping production web applications with a front-end focus.
  • Strong command of HTML, CSS, and JavaScript/TypeScript. Not just framework usage, but what’s happening underneath.
  • Real-world performance debugging: reading waterfalls, tracing render-blocking resources, diagnosing layout shifts in production.
  • Proficiency in at least one modern component framework (React, Vue, Svelte, or similar) at a level where you could pick up a new one independently.
  • Production experience with at least one headless CMS. The platform matters less than understanding content modeling and API-driven delivery.
  • Hands-on technical SEO: structured data, crawl budget, redirect strategy.
  • Strong cross-functional communication. You’ll operate across marketing, design, infrastructure, and leadership daily.
Valuable: Makes You Effective Faster
  • Experience with Astro, Islands Architecture, or partial hydration patterns.
  • Experience with visual page builders (Builder.io, Webflow, or similar).
  • Experience leading a CMS migration while preserving SEO equity.
  • Familiarity with edge compute: Cloudflare Workers, CDN configuration.
  • Google Tag Manager (server-side), consent management platforms, GA4, or Google Search Console.
  • Component library or design system governance.
Nice to Have: We’ll Teach the Rest
  • Sanity, GROQ, or similar structured content platforms.
  • Pagefind or static site search.
  • Multi-tenant content architecture.
  • Fintech or regulated-industry experience.

This is a fully remote position

Salary Range

$100,000 - $160,000 DOE

This position offers a competitive salary between $100,000 and $160,000, depending upon experience and qualifications. Salary may vary by location based on factors, including the cost of living. We are committed to paying our employees fairly and providing opportunities for professional growth and development. ***Any employees out of the United States will be 1099 due the scope of our current benefit package.

Top Skills

Astro
CSS
Google Tag Manager
Headless Cms
HTML
JavaScript
React
Svelte
Typescript
Vue
Am I A Good Fit?
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The Company
HQ: Mill Valley, California
45 Employees
Year Founded: 2015

What We Do

NewRetirement delivers a collaborative financial planning solution to consumers, enterprises, and financial advisors with innovative software, embedded digital coaching, and educational content. @NewRetirement Based on AI technology, the comprehensive planning and modeling engine considers thousands of scenarios, enabling individuals to do holistic accumulation and decumulation planning at scale. The solution provides strategic outreach to plan participants that improves employee satisfaction for plan sponsors (employers) and enables financial service organizations to better retain assets and drive revenue. The NewRetirement platform was voted best retirement solution by both Forbes and the American Association of Individual Investors (AAII).

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