Web Analytics Manager

The Website Analytics Manager will own every aspect of data analytics for the Communications Team's main internal and external platforms - including the intranet web site, external-facing corporate site, and video and email platforms. This position will provide high-level data analysis that translates raw data into editorial and/or design strategy. The scope of responsibilities will include working closely with leaders from the Communications team and throughout the company to present data-driven recommendations to improve user experience, determine strategy, optimize content, increase engagement and measure success.
MAJOR DUTIES AND RESPONSIBILITIES

• Lead analytics and data collection efforts for Charter Communications' internal and external news websites and other communications platforms
• Present strategic, data-driven recommendations to clients and team leaders
• Advise stakeholders from multiple business units to set benchmarks, shape content strategy, and identify key metrics and performance indicators for various internal communications channels - including intranet, email, video, and livestreams
• Take sole responsibility for periodic reporting to leadership, including compiling and analyzing data; generating data visualizations
• Design automated reports and/or dashboards that allow leaders to track data in real time or on a periodic basis to determine the effectiveness of our content, campaign and initiatives
• Work with Technology Team, IT partners to optimize our data-gathering software and integrate them with our various platforms
• Design and measure A/B testing on various platforms to optimize design and editorial decisions
• Perform other duties as required

Required Skills/Abilities and Knowledge

• Ability to be dedicated and multi-task effectively
• Strong quantitative analytical, problem-solving, and communication (written and verbal) skills, with considerable experience providing insights and performing formal presentations to corporate leadership and other senior management
• Ability to identify shortfalls/excesses of communications plans, programs, initiatives and strategies
• Expert-level proficiency in Adobe Analytics and Google Analytics (certifications preferred)
• Demonstrable expertise in Microsoft Office (particularly Excel and PowerPoint)
• Experience with Tableau or comparable visualization software
• Familiarity with CMS platforms such as Adobe Experience Manager, Drupal, WordPress, etc.
• Ability to prioritize and organize effectively
• Ability to show judgment, initiative and to accomplish job duties

Required Education
Bachelor's degree in related field or equivalent work experience
Required Related Work Experience and Number of Years
Website data collection and analytics for internal/external corporate communications, media publisher or a comparable outlet - 5+
Experience with Dashboards and Reporting tools - 5+
Working Conditions
Office environment
Some travel may be required
RCU309 2024-45012 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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