WE Programmatic Media Associate

Reposted 3 Days Ago
Be an Early Applicant
Copenhagen, DNK
In-Office
Entry level
Kids + Family • Retail • Robotics
The Role
Support programmatic media strategy and campaign execution across Western Europe. Coordinate with internal stakeholders, agencies, and media partners; help manage campaign delivery, governance, and business outcomes; contribute to digital media in-housing capabilities; and monitor emerging trends in AI, retail media, and digital privacy.
Summary Generated by Built In

Job Description

Just imagine helping shape data-driven digital media campaigns that connect millions of fans and customers with the LEGO® brand. Then make it real.
About the role
As our Programmatic Media Associate, you'll support the LEGO Group's Western Europe media team in delivering effective programmatic campaigns that balance brand building and business impact. You'll help execute media strategies, support campaign delivery, work across internal and external partnerships, and contribute to the growth of digital in-housing capabilities. It's a chance to build a programmatic function, learn from experienced specialists, and help future-proof media activity in a changing digital landscape.
Required Qualifications
  • Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
  • Applied experience across the global media landscape and digital advertising environment.
  • Built media activity or campaign plans across Western European markets.
  • Managed complex campaign delivery, projects, or operational work with appropriate governance and execution standards.
Preferred Qualifications
  • Executed paid social media campaigns alongside broader digital media activity.
  • Applied experience within ad tech ecosystems and digital media platforms.
  • Worked within a retail or consumer-focused environment.
  • Supported programmatic media initiatives as a subject matter resource within a team.
What you'll build
  • Support the execution of the LEGO Group's programmatic media strategy across Western Europe.
  • Help ensure media investments follow global standards and deliver strong business outcomes.
  • Build relationships with internal stakeholders, media partners, and agency teams.
  • Contribute to embedding new ways of working as the programmatic function continues to grow.
  • Explore emerging trends such as artificial intelligence, retail media, and changes in digital privacy.
If you've worked in a role where you've managed campaigns through programmatic platforms and helped coordinate digital media activity, you'll feel at home here. What matters most is your ability to apply practical media knowledge, build trusted relationships, and contribute to a strong campaign ecosystem.
Life on the team
You'll join the Global Media Activation team, a group focused on delivering data-driven digital media experiences for millions of fans and customers. The team works closely together in a hybrid rhythm and values collaboration, learning, and curiosity. You'll partner with colleagues across media planning and paid social media while developing your strategic thinking, stakeholder management skills, and understanding of ethical marketing practices. We're building new capabilities, testing new ideas, and supporting one another as we grow.
What success looks like
Success means becoming a trusted contributor to the programmatic media function, helping deliver well-executed campaigns and strong partnerships across the region. Over time, you'll build confidence in new technologies, support innovative campaign approaches, and play a meaningful role in embedding new ways of working. You'll work closely with the wider Global Media Activation team, including media planning and paid social media colleagues, as the team continues to expand its capabilities over time.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Skills Required

  • Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
  • Applied experience across the global media landscape and digital advertising environment.
  • Built media activity or campaign plans across Western European markets.
  • Managed complex campaign delivery, projects, or operational work with appropriate governance and execution standards.
  • Executed paid social media campaigns alongside broader digital media activity.
  • Applied experience within ad tech ecosystems and digital media platforms.
  • Worked within a retail or consumer-focused environment.
  • Supported programmatic media initiatives as a subject matter resource within a team.

The LEGO Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.

  • Fair & Transparent Compensation Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
  • Parental & Family Support Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
  • Wellbeing & Lifestyle Benefits Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.

The LEGO Group Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Billund
19,827 Employees
Year Founded: 1932

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Similar Jobs

The LEGO Group Logo The LEGO Group

WE Programmatic Media Senior Associate

Kids + Family • Retail • Robotics
In-Office
Copenhagen, DNK
19827 Employees

Pfizer Logo Pfizer

Quality Assurance Manager

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Remote or Hybrid
28 Locations
121990 Employees

Pfizer Logo Pfizer

Senior Director, Applied AI - US Commercial

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
In-Office or Remote
28 Locations
121990 Employees
215K-358K Annually

Carbon Robotics Logo Carbon Robotics

Performance Quality Technician

Artificial Intelligence • Computer Vision • Hardware • Machine Learning • Robotics • Software • Agriculture
Easy Apply
Remote or Hybrid
26 Locations
350 Employees
75K-85K Annually

Similar Companies Hiring

Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
LTX Thumbnail
Robotics • Conversational AI • Generative AI
Jerusalem, Israel
200 Employees
Revel.io Thumbnail
Aerospace • Hardware • Robotics • Software
US
50 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account