VP - Social Media Strategist

Reposted 22 Days Ago
Be an Early Applicant
Boston, MA, USA
In-Office
140K-180K Annually
Senior level
Insurance • Financial Services
The Role
Lead the development and execution of KKR's social media strategy, manage content creation, analyze performance metrics, and collaborate across teams.
Summary Generated by Built In

COMPANY OVERVIEW

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.

KKR’s Global Marketing Team is seeking an experienced and strategic Social Media Strategist (VP) to elevate the firm’s digital presence across global social platforms. This individual will play a critical role in shaping and executing KKR’s social media strategy, driving engagement with key audiences, and amplifying the firm’s brand, insights, and impact stories. The ideal candidate combines creative thinking with analytical rigor and has a proven ability to translate complex business and investment narratives into compelling, on-brand social content.

ROLE AND RESPONSIBILITIES

  • Develop and execute KKR’s global social media strategy across LinkedIn, X, YouTube, Instagram, and emerging platforms.
  • Collaborate with Global Communications, Channel Marketing, and regional teams to create cohesive, high-impact campaigns that align with business objectives.
  • Manage the daily publishing calendar, ensuring consistent voice, quality, and compliance across all channels.
  • Create and oversee production of social-first content—visual, video, and written—that drives brand awareness and engagement.
  • Track and analyze performance metrics, reporting on engagement, growth, and ROI to inform ongoing optimization.
  • Partner with design, multimedia, and analytics professionals to bring ideas to life through data-driven storytelling.
  • Stay ahead of social media trends, best practices, and platform updates to identify opportunities for innovation.
  • Support executive and leadership visibility through tailored content and platform strategy.

QUALIFICATIONS

  • 6–10 years of experience in social media, ideally in financial services, asset management, or related sectors.
  • Deep understanding of LinkedIn and other professional social media ecosystems.
  • Strong editorial sensibility with the ability to distill complex ideas into clear, engaging narratives.
  • Demonstrated ability to manage multiple projects and stakeholders across regions and time zones.
  • Proficiency with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Sprout, native platform analytics).
  • Excellent writing and communication skills with meticulous attention to detail.
  • Proven ability to measure, interpret, and present performance data and insights.
  • Strong understanding of compliance, brand, and reputational considerations in a regulated industry.

BONUS QUALIFICATIONS

  • Experience supporting C-suite or leadership-level social media strategy and thought leadership.
  • Familiarity with paid social media campaigns and performance optimization.
  • Background in visual storytelling, video production, or creative direction.
  • Comfort working in a matrixed, global organization with senior leaders and investment professionals.


#LI-ONSITE

This is the expected annual base salary range for this Boston-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.

Base Salary Range
$140,000$180,000 USD

KKR is an equal opportunity employer.  Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.

KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.kkr.com/careers because of your disability. You can request reasonable accommodations by sending an email to [email protected]. Only emails left for this purpose will be returned.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law.

Skills Required

  • 6-10 years of experience in social media
  • Deep understanding of LinkedIn and other professional social media ecosystems
  • Proficiency with social media management and analytics tools
  • Excellent writing and communication skills

KKR Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about KKR and has not been reviewed or approved by KKR.

  • Fair & Transparent Compensation Pay is considered strong and often characterized as fair, with a success‑based model intended to tie rewards to realized performance. Feedback suggests this structure improves clarity around how outcomes influence compensation.
  • Equity Value & Accessibility Broad‑based employee ownership is emphasized, giving team members access to options, RSUs, and portfolio‑company equity programs that can yield meaningful upside. This approach is positioned as additional value without trading off wages or core benefits.
  • Healthcare Strength Health coverage is described as comprehensive, with standout elements like an on‑site wellness center at the New York headquarters offering primary care, mental health, and preventive services. Wellness programs, nutrition support, and EAP resources further reinforce a robust health offering.

KKR Insights

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The Company
HQ: New York, NY
3,705 Employees
Year Founded: 1976

What We Do

KKR is a leading global investment firm that offers alternative asset management and capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of The Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at www.kkr.com and on Twitter @KKR_Co.

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