Our client is a privately owned multinational with a worldwide reputation as the leading name in premium outdoor heating for both residential and hospitality settings. Since establishing itself in the North American market, the business has expanded organically at close to 20 percent each year, and it is now appointing its first dedicated VP of Sales for North America.
In this role you will assume complete responsibility for the North American sales function, directing a team of around 15 people spanning specification sales, builder sales, inside sales, and channel management across both the United States and Canada. The position reports into the President of Global Heating and carries accountability to the CEO.
This is a mandate built on growth and business development rather than caretaking. You will generate pipeline, unlock new markets and verticals, design a scalable sales operating model, and shape the commercial strategy that underpins the company's growth ambitions for 2027 through 2030. Regional accountability sits with you for revenue delivery, gross margin performance, and the management of cost-to-serve.
Requirements
Essential
- Strong familiarity with the architect, developer, contractor, and builder ecosystem
- Financial acumen spanning pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy
- A minimum of 7 years of progressively senior commercial leadership within B2B environments
- A history of leading and coaching sales teams through structured, KPI-driven operating rhythms
- Exposure to specification-driven, technical, or premium durable goods markets (for example HVAC, building materials, or construction products)
- A business development mindset, evidenced by a record of opening fresh verticals, territories, and strategic accounts
- A demonstrated ability to grow revenue while holding margin discipline across sales organizations covering multiple regions
- Hands-on experience steering long-cycle project pipelines from early design influence all the way to close
- A bachelor's degree in business or a comparable field
Preferred
- Experience overseeing Canadian sales operations in parallel with U.S. markets
- Working knowledge of HubSpot or comparable CRM platforms together with performance dashboards
- A background in heating, HVAC, or outdoor living products
Benefits
Benefits
- Health Benefits: A comprehensive health benefit program
- Base Salary: $200,000 to $220,000
- Career Path: A defined route toward global sales leadership
- Incentive Compensation: A commission structure that lifts total earnings to roughly 25 to 30 percent above base
- Retirement: A 401(k) plan
- Paid Leave: 20 days each year
Equal Employment Opportunity and Non-Discrimination Policy
Equal Employment Opportunity Statement: Both Haldren and our clients are Equal Opportunity Employers. For all positions, whether with Haldren or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.
Commitment to Diversity: Haldren and its clients are committed to fostering a diverse and inclusive work environment in which every individual is valued and respected.
Reasonable Accommodations: Both Haldren and our clients are committed to providing reasonable accommodations to individuals with disabilities and to pregnant individuals. We engage in an interactive process to identify effective, reasonable accommodations.
Compensation Information: For client positions, compensation information is available in the job post. Where it is not provided, it will be shared during the interview process in line with applicable laws. When the law requires it, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary by role and location.
Compliance with Laws: Both Haldren and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Workplace Harassment: Both Haldren and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
E-Verify Participation: Haldren and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.
Privacy and Pay Equity:
State-Specific Information:
Veteran Status: Both Haldren and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.
Genetic Information: In accordance with federal and state laws, both Haldren and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.
Local Laws: Both Haldren and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.
Haldren and our clients may use artificial intelligence (AI) tools to assist in the recruitment and candidate evaluation process. These tools exist solely to support human decision-making by helping to review and assess candidate qualifications and materials. AI is never used to automatically reject, disqualify, or make final hiring decisions about candidates. All AI-assisted evaluations are reviewed by experienced recruitment professionals, and all hiring decisions are made by qualified human recruiters. Our use of AI is designed to strengthen fairness, consistency, and efficiency while upholding our commitment to equal employment opportunity and non-discrimination principles.
Note: This job posting may be for a position with Haldren or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
Skills Required
- Familiarity with architect, developer, contractor, and builder ecosystem
- Financial acumen in pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy
- Minimum 7 years of progressively senior commercial leadership within B2B environments
- History of leading and coaching sales teams through structured, KPI-driven operating rhythms
- Exposure to specification-driven, technical, or premium durable goods markets (HVAC, building materials, construction products)
- Proven business development record opening new verticals, territories, and strategic accounts
- Demonstrated ability to grow revenue while maintaining margin discipline across multi-region sales organizations
- Hands-on experience managing long-cycle project pipelines from early design influence to close
- Bachelor's degree in business or a comparable field
- Experience overseeing Canadian sales operations in parallel with U.S. markets
- Working knowledge of HubSpot or comparable CRM platforms and performance dashboards
- Background in heating, HVAC, or outdoor living products
What We Do
Haldren is an executive search and recruiting firm founded to provide a deeper, more personal way of matching organizations with top leaders. They offer direct sourcing and hiring solutions to help organizations bridge gaps at all levels.







