Director, Digital Experience & Discoverability

Posted 9 Hours Ago
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Palo Alto, CA, USA
In-Office
Senior level
Artificial Intelligence • Machine Learning
Uniphore is the Business AI Company powering the agentic enterprise.
The Role
Lead end-to-end website and discoverability strategy for humans and AI agents. Own audience journeys, SEO/AEO/GEO, content structuring, CRO, AI-powered marketing operations, measurement dashboards, and cross-functional stakeholder alignment to improve brand visibility across search and AI answer surfaces.
Summary Generated by Built In

Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments.  
  
Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.  
  
As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.   

Job Description:
 

About the Role 

We're looking for a Director to own our website end-to-end: the full experience humans and agents have with us online, from first discovery through decision and beyond. 

This role also owns discoverability in the broadest sense. As buyers increasingly get answers directly from tools like Claude, ChatGPT, Perplexity, and Google AI Overviews, we need our brand to be accurately represented, cited and recommended everywhere people and AI systems go looking for answers. You'll lead the vision for this experience and guide a team in bringing it to life. 

What You'll Own 

Audience Experience & Buyer Journey Ownership 

  • Own the website as the connective tissue of the buyer journey - awareness through decision and advocacy 

  • Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs 

  • Set the standard for tone, storytelling and clarity so every page feels like one coherent experience 

  • Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery 

Digital Experience for Two Audiences: Humans and LLMs 

  • Direct our web experience strategy for both humans and Agents: offering structured and unambiguous experiences for LLMs and AI Agents to parse and cite accurately 

  • Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking 

  • Build feedback loops to monitor what LLMs say about the brand and correct gaps at the source 

Discoverability: SEO, AEO & GEO 

  • Build and lead a program to monitor and improve brand visibility across AI answer engines (Claude, ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO 

  • Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility 

  • Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites) 

  • Set organic growth targets and oversee the team's CRO experimentation 

AI-Powered Marketing Operations 

  • Lead adoption of AI tools across the marketing org - content workflows, personalization, on-site assistants 

  • Evaluate and build the business case for emerging AI marketing technology 

Measurement & Reporting 

  • Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics 

  • Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget 

What You'll Need 

  • 8+ years leading web/digital experience, including 1–2+ years working on AI search/AEO/GEO strategy 

  • Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well 

  • Track record owning a website as a full buyer-journey experience, not a single workstream 

  • Strategic thinker who can shape category narrative, not just execute a content plan 

  • Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role) 

  • Strong stakeholder management across marketing, product, design and engineering 

  • Comfortable operating in ambiguity, since best practices in this space are still evolving 

Nice to Have 

  • Experience with structured data/knowledge graphs 

  • B2B SaaS background 

  • Public POV (writing, talks, LinkedIn presence) on AI search or SEO 


 


Benefits:


In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement,  pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.


Location preference:

USA - CA - Palo Alto

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
 
For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.

Skills Required

  • 8+ years leading web/digital experience, including 1-2+ years working on AI search/AEO/GEO strategy
  • Experience managing or leading a team with track record of setting direction
  • Track record owning a website as a full buyer-journey experience
  • Strategic thinker able to shape category narrative
  • Conceptual understanding of how LLMs retrieve and cite information
  • Strong stakeholder management across marketing, product, design and engineering
  • Comfortable operating in ambiguity and evolving best practices
  • Experience with structured data/knowledge graphs
  • B2B SaaS background
  • Public POV (writing, talks, LinkedIn) on AI search or SEO

Uniphore Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Uniphore and has not been reviewed or approved by Uniphore.

  • Healthcare Strength Health coverage includes medical, dental, vision, mental‑health resources, and wellness programs, with multiple plan options (including HSA/FSA) indicating robust depth. Plan quality and affordability are highlighted relative to peers.
  • Leave & Time Off Breadth Time off includes generous PTO, paid holidays, and a paid birthday day off. Enhanced parental, caregiver, and bereavement leave extend coverage beyond standard policies.
  • Retirement Support Retirement offerings include a U.S. 401(k) with company match and pension/retirement plans with employer contributions in many countries. These programs support longer‑term financial security alongside core pay.

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The Company
HQ: Palo Alto, CA
465 Employees
Year Founded: 2008

What We Do

The Business AI Cloud is the only sovereign, composable and secure AI platform that enables businesses to rapidly adopt, significantly transform and immediately unlock the value of their data. Trusted by more than 2,500 of the world’s largest enterprises and recognized by Gartner, Forrester, IDC and the Deloitte Fast 500, Uniphore is where enterprise AI moves from ambitions to production. A Complete, Composable Platform Uniphore is designed to be: Sovereign — run on any public cloud, private cloud or on-premises with full control over your data and AI models. Composable — choose your layer, model, or component—vector DBs, knowledge graphs, data compute, and beyond. Secure — embedded guardrails, observability, and AI security ensure trusted, compliant, and enterprise-grade protection. Trusted at Scale Over 2,000 global businesses — including many of the Fortune 500 — rely on Uniphore every day to drive growth, improve efficiency, and deliver personalized customer experiences. Customers include leaders across industries, like Skechers, LastPass, Atlassian, HP, Allstate, Sony, and more. Industry Recognition Named to Inc.'s Best in Business List Listed on the Deloitte Technology Fast 500 Recognized in reports by Gartner, Forrester, and IDC From Pilot to Production Through strategic collaborations with industry leaders like KPMG, Cognizant, Rackspace, Databricks and Snowflake, Uniphore helps organizations move beyond experimental AI pilots to production-grade deployment — operationalizing AI agents across internal and client-facing workflows at scale.

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