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The Role
Leads HiBob’s global revenue marketing organization, owning pipeline strategy, demand generation, digital growth, lifecycle marketing, regional and field programs, segmentation, attribution, budgeting, and sales alignment. The role develops a scalable revenue engine supporting new customer acquisition and expansion, manages performance and investment decisions, partners with cross-functional GTM leaders, and leads a global team of marketing professionals while advancing AI, automation, and marketing innovation.
Summary Generated by Built In
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR teams, managers, and employees the tools they need to connect, engage, develop, and grow.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, collaboratively, and across different stages of growth. As HiBob continues to scale, Marketing plays a central role in creating predictable, efficient growth across both new business and our existing customer base.
The opportunityHiBob is looking for an experienced and commercially minded VP of Revenue Marketing to lead our global revenue marketing organization.
Reporting to the CMO, you will own the strategy and execution required to generate predictable, efficient pipeline across new business and customer expansion. You will bring together our digital growth, lifecycle, website, regional and field marketing efforts into one connected revenue engine, with clear accountability for pipeline contribution, customer acquisition efficiency, and business growth.
This is a highly cross-functional leadership role. You will work closely with Sales, BDR, Product Marketing, Customer Success, Revenue Operations, and regional GTM leaders to translate company growth goals into an effective marketing strategy and operating plan.
Job requirements
What you'll own
What you'll own
Benefits
HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, collaboratively, and across different stages of growth. As HiBob continues to scale, Marketing plays a central role in creating predictable, efficient growth across both new business and our existing customer base.
The opportunityHiBob is looking for an experienced and commercially minded VP of Revenue Marketing to lead our global revenue marketing organization.
Reporting to the CMO, you will own the strategy and execution required to generate predictable, efficient pipeline across new business and customer expansion. You will bring together our digital growth, lifecycle, website, regional and field marketing efforts into one connected revenue engine, with clear accountability for pipeline contribution, customer acquisition efficiency, and business growth.
This is a highly cross-functional leadership role. You will work closely with Sales, BDR, Product Marketing, Customer Success, Revenue Operations, and regional GTM leaders to translate company growth goals into an effective marketing strategy and operating plan.
Job requirements
What you'll own
- Revenue and pipeline strategy: Own Marketing's contribution to new business and expansion pipeline, translating company revenue goals into clear marketing targets, investment priorities, and execution plans.
- Integrated revenue marketing: Lead an integrated approach across performance marketing, website and conversion, lifecycle marketing, regional and field marketing, and partner programs to create demand and move prospects and customers through the funnel.
- Segmentation and go-to-market planning: Build marketing strategies around meaningful customer and market segments, ensuring investment, messaging, channels, and regional execution reflect how different customers buy and grow with HiBob.
- Digital growth and website experience: Ensure our highest-intent digital channels and website experiences are continually optimized for acquisition, conversion, localization, and pipeline impact.
- Lifecycle and customer growth: Develop lifecycle programs that improve conversion throughout the buyer journey and support expansion opportunities across the existing customer base.
- Regional and field marketing: Partner with regional Sales and marketing leaders to build locally relevant programs while maintaining a scalable global operating model and consistent performance standards.
- Performance management and investment: Establish a rigorous operating rhythm across forecasting, measurement, attribution, budget allocation, and optimization. Use data to understand what is driving business impact and make clear investment trade-offs.
- Sales and GTM partnership: Act as a senior Marketing partner to Sales and GTM leadership, creating shared accountability for pipeline performance and ensuring strong alignment on priorities, opportunities, and areas requiring intervention.
- Team leadership: Lead, develop, and scale a high-performing global team of senior marketing leaders and specialists across functions and regions.
- Innovation and evolution: Continuously evolve HiBob's revenue marketing approach, identifying where new technology, AI, automation, channels, and ways of working can improve effectiveness and efficiency.
What you'll own
- Revenue and pipeline strategy: Own Marketing's contribution to new business and expansion pipeline, translating company revenue goals into clear marketing targets, investment priorities, and execution plans.
- Integrated revenue marketing: Lead an integrated approach across performance marketing, website and conversion, lifecycle marketing, regional and field marketing, and partner programs to create demand and move prospects and customers through the funnel.
- Segmentation and go-to-market planning: Build marketing strategies around meaningful customer and market segments, ensuring investment, messaging, channels, and regional execution reflect how different customers buy and grow with HiBob.
- Digital growth and website experience: Ensure our highest-intent digital channels and website experiences are continually optimized for acquisition, conversion, localization, and pipeline impact.
- Lifecycle and customer growth: Develop lifecycle programs that improve conversion throughout the buyer journey and support expansion opportunities across the existing customer base.
- Regional and field marketing: Partner with regional Sales and marketing leaders to build locally relevant programs while maintaining a scalable global operating model and consistent performance standards.
- Performance management and investment: Establish a rigorous operating rhythm across forecasting, measurement, attribution, budget allocation, and optimization. Use data to understand what is driving business impact and make clear investment trade-offs.
- Sales and GTM partnership: Act as a senior Marketing partner to Sales and GTM leadership, creating shared accountability for pipeline performance and ensuring strong alignment on priorities, opportunities, and areas requiring intervention.
- Team leadership: Lead, develop, and scale a high-performing global team of senior marketing leaders and specialists across functions and regions.
- Innovation and evolution: Continuously evolve HiBob's revenue marketing approach, identifying where new technology, AI, automation, channels, and ways of working can improve effectiveness and efficiency.
Benefits
HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:
- HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive Total Reward offer including:
Financial & Equity Incentives 💰- Equity Plan: Participation in the Company Share Options Plan
- Social Contributions and Keren Hishtalmut
- Employee Referral Program: $2,500 for each successful hire
- Wolt Benefit (meal card): ₪1,000 per month
- Private Health Insurance: Comprehensive premium medical coverage
- Sick Leave: Full payment from the first day of illness
- Wellness Benefits: Annual Headspace subscription and dedicated wellness programs
- Preventive Screening: Health screenings for employees aged 40+
- Paid Time Off: Competitive paid time off policy
- HiBaby: 3 weeks of additional fully paid bounding time for new parents
- Bob Balance Days: 4 additional company-wide "long weekend" days (one per quarter)
- Social Impact: 2 paid days per year for volunteering and social contribution
- Work from Anywhere: Temporary remote work option for up to 2 months (available after 6 months of tenure).
- Birthday Day Off: Enjoy a day off during your birthday month
- Hybrid Model: A flexible balance between office and home-based work
- Home Office Allowance: One-time stipend to ensure an ergonomic and productive home setup
- Transportation: Monthly travel allowance or parking arrangements
- Pet-Friendly: Dog-friendly office environment to support a stress-free workplace
- Social Events: Regular team-building and company-wide events, both local and global
- Professional Growth: A culture built on precision, performance, and ambitious career scaling
- If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village 🚀
Skills Required
- Experienced revenue marketing leader
- Commercially minded approach to marketing and business growth
- Experience leading global marketing teams across multiple functions and regions
- Ability to develop pipeline, demand generation, lifecycle, digital growth, regional, and field marketing strategies
- Ability to partner effectively with Sales, BDR, Product Marketing, Customer Success, Revenue Operations, and GTM leadership
- Experience with forecasting, measurement, attribution, budget allocation, and performance optimization
HiBob Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off policies are described as generous, combining standard PTO with company‑wide long‑weekend “Bob Balance Days,” a birthday day off, volunteer time, and recognition of local holidays. Extra rest days after quarter‑end and accessible sick leave further support work‑life balance.
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Healthcare Strength — Health coverage is portrayed as comprehensive, with medical, dental, and vision plans starting on day one and options that can keep employee costs low in some markets. Mental‑health resources and protections like life and disability insurance add to the depth of the offering.
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Retirement Support — Retirement benefits include a U.S. 401(k) available immediately with employer matching and immediate vesting, alongside pension support noted in some regions. These features signal meaningful long‑term financial support beyond base pay.
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The Company
What We Do
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Huel, What3words, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Why Work With Us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
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HiBob Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We love collaborating and connecting with our team members in person and we hope you do too. Our team spends 2-3 days per week in our NYC office.
Typical time on-site:
2 days a week
