Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.
About the Role
We’re looking for a strategic, enterprise-minded leader to join our team as VP, Product Marketing. In this role, you will be responsible for defining and executing Element’s global product marketing strategy across all markets and segments. This role drives differentiated positioning, go-to-market excellence, portfolio narrative, and lifecycle strategy to accelerate growth and strengthen sustainable competitive advantage. Serving as the strategic bridge between Product, Commercial, Marketing, and Operations, you will shape how Element’s solutions are positioned, packaged, launched, and scaled globally.
What You’ll Do
- Define and lead the global product marketing strategy aligned to Element’s enterprise strategy and growth priorities.
- Develop clear, differentiated positioning and messaging frameworks grounded in client insight and competitive intelligence.
- Partner with Product and Strategy teams to shape portfolio architecture, packaging, pricing support, and roadmap communication.
- Lead enterprise go-to-market strategy for new products, enhancements, and strategic initiatives.
- Develop comprehensive launch plans spanning internal readiness, client communication, sales enablement, and marketing activation.
- Partner with Commercial leadership to equip teams with tools, training, and value propositions to drive success.
- Oversee product lifecycle marketing from launch through maturity and optimization.
- Monitor portfolio performance and competitive dynamics, recommending strategic pivots where needed.
- Lead and develop a global team of product marketing professionals.
- Establish global product marketing standards, frameworks, and positioning architecture across all regions.
Basic Qualifications
- 15+ years of progressive product marketing leadership experience within complex B2B or enterprise environments.
- Proven ability to translate complex solutions into differentiated positioning and enterprise go-to-market strategies.
- Strong commercial acumen with experience influencing pricing, packaging, portfolio strategy, and revenue performance.
- Exceptional storytelling capability with the ability to simplify complex or technical subject matter.
- Track record of building, leading, and scaling high-performing product marketing organizations.
- Executive presence with experience influencing senior leadership across global organizations.
Preferred Qualifications
- Experience in asset-intensive, financial services, mobility, or other regulated industries.
- Curious, adaptable, and comfortable operating in ambiguity with a disciplined leadership style.
- Experience working across Product, Commercial, Marketing, and Operations in global organizations.
- Demonstrated ability to drive measurable revenue growth and market share expansion.
Location
Toronto Office
What’s in it for You
• A culture of innovation, empowerment, decision-making, and accountability
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, genetic information, sex, gender identity, sexual orientation, age, marital status, family status, ancestry, national origin, citizenship, physical or mental disability, veteran status, military obligations or any other characteristic protected by federal, state and local laws. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to [email protected] or call (800) 665-9744. Element Fleet Management also uses AI-assisted tools to help screen and assess applications. These tools analyze information you provide (for example, your rēsumē and screening responses) to identify job-related skills, qualifications, and experience. AI outputs do not by themselves determine whether you advance or receive an offer – they assist recruiters and hiring managers. Final hiring decisions are made by people.
What We Do
Element Fleet Management (TSX: EFN) is the leading global fleet management company, providing world-class management services and financing for commercial vehicle and equipment fleets. Our suite of fleet management services span the total fleet lifecycle, from acquisition and financing to program management and remarketing – helping customers optimize performance and improve productivity.
