VP, Product Marketing

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

We are looking for an experienced leader to join our team as VP of Product Marketing. Reporting to the CMO, this will be a new role in StackAdapt’s growing marketing organization to lead StackAdapt’s Product Marketing team. During this period of rapid growth, we are looking for a leader to scale our go-to-market motion, help to drive product adoption and retention, and educate our clients and prospects on programmatic, martech concepts, and our platform. You will be responsible for building, developing, and managing a world-class team of marketers.

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply. 

What you'll be doing

• Drive global product marketing strategy, collaborating with product, revenue, marketing and executive teams to create successful go to market motions. 
• Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region. 
• Build a successful launch process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally. 
• Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem
• Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.
• Enable revenue teams and advertising technology teams with the assets, tools and resources to win every opportunity we engage with. 
• Educate the industry and internal revenue teams on StackAdapt’s unique value and how we win at scale. 
• Educate revenue, product management, marketing teams and strategic partnerships about the competitive landscape and competitor offerings.
• Own and and scale the StackAdapt Academy, our online platform for educating and upleveling industry professionals
• Partner with CMO and executive leadership to build the category and expand into adjacent markets
• Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
• Nurture and leverage relationships with industry relationships and thought leaders to evangelize our brand. 
• Define team’s strategy, budget, hiring and OKR’s to build and measure team results.
• Grow successful customer reference and customer advisory board programs 
• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
• Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt
• Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.
• Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

What you bring to the table

• Proven marketing leader who has built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture
• At least 10 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance oriented culture
• Confident in scaling go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets
• Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, and marketing automation solutions. 
• Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling. 

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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