VP, Product Marketing

About SecurityScorecard

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard's patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint. 

Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace," by Crain's NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company's annual list of the World's Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing "forward-thinking employers for their unwavering commitment to employee engagement." SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody's, Sequoia Capital, GV and Riverwood Capital.

Position Overview:
The VP, Product Marketing will play a pivotal role in defining and executing go-to-market strategies for our detection, response, and managed services offerings focused on securing the supply chain. This leader will bring expertise in product marketing and cybersecurity, specifically in detection and response (XDR/MDR/CDR, or similar), to drive awareness, demand generation, and customer engagement for our supply chain security products.

Key Responsibilities:

1. Product Positioning and Messaging:
• Develop and refine product positioning and messaging that uniquely differentiates SecurityScorecard's supply chain detection and response and ratings solutions in the cybersecurity market.
2. Go-to-Market Strategy:
• Design and implement go-to-market strategies for new product launches and enhancements, ensuring cross-functional alignment and successful market penetration.
3. Customer and Market Insights:
• Conduct market research to gain a deep understanding of customer needs, supply chain risks, pain points, and the competitive landscape. Use these insights to inform product development and go-to-market strategies.
4. Sales Enablement Support:
• Collaborate with sales & enablement to develop effective sales tools, such as presentations, collateral, and training materials, to support efforts in engaging customers and closing deals.
5. Content Development:
• Lead the creation of high-impact marketing content, such as whitepapers, blog posts, webinars, and case studies, to drive thought leadership and demand for supply chain detection and response solutions.
6. Demand Generation:
• Partner with revenue marketing, business development, and sales to develop and implement demand generation programs that increase awareness and drive lead generation across channels, including digital, events, and partnerships.
7. Cross-Functional Collaboration:
• Work closely with product management, engineering, sales, and other teams to ensure product marketing aligns with business goals and product development.
8. Product Launches:
• Manage successful launches of new products and features, coordinating internal and external communications, training, and promotional activities.
9. Market Expansion:
• Identify and evaluate opportunities to expand market reach and customer base, domestically and internationally, especially in supply chain security.
10. Analytics and Measurement:
• Establish KPIs and metrics to evaluate the effectiveness of marketing campaigns. Continuously analyze data to optimize strategies.

Qualifications:

• Education: Bachelor's degree in marketing, business, cybersecurity, or a related field; MBA preferred.
• Experience: Minimum of 7-10 years in product marketing, with a strong background in cybersecurity and detection and response (XDR/MDR/CDR), ideally focused on supply chain security.
• Product Marketing Expertise: Proven success in product positioning, messaging, and go-to-market strategy development for cybersecurity solutions.
• Data-Driven Approach: Strong analytical skills and the ability to use data to drive decision-making.
• Leadership Skills: Exceptional communication, presentation, and cross-functional collaboration skills with 3+ years of experience leading and motivating teams.
• Passion for Cybersecurity: Demonstrated commitment to the field of cybersecurity and supply chain protection.

Benefits

Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!

The estimated salary range for this position is X-X. Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits. 

SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law. 

We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact [email protected].

Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company's privacy policy and applicable law. 

SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position. #LI-DNI