VP, Marketing

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

As the VP of Marketing, reporting directly to the CEO,  you will build and lead FareHarbor’s first fully integrated global marketing organization. You’ll be responsible for partnering closely with our commercial teams and executing a marketing strategy that layers a strong inbound and lifecycle engine on top of our proven outbound sales and local partnership motion.

You will unify and lead a global team across Lead Generation, Product Marketing, and Client Engagement to (1) accelerate the acquisition of high-quality new clients and (2) deepen client engagement by helping them better understand and leverage our products to drive revenue growth. Your work will directly impact pipeline, revenue, and the growth of FareHarbor across all regions.

What you’ll do here:

Own the demand engine and pipeline impact

• Deliver a step-change increase in high-intent demand globally: driving a 10x expansion in qualified pipeline across all segments and regions.
• Create integrated, multi-channel growth programs (digital, content, SEO/SEM, events, partners) that consistently generate sales-ready opportunities and materially shorten the path to revenue.
• Improve revenue conversion by ensuring prospects move smoothly from first touch to closed-won: driven by clear qualification standards, intelligent scoring, and seamless collaboration with Sales.

Strengthen positioning, product marketing, and client engagement

• Lead Product Marketing to define clear, differentiated messaging and positioning for FareHarbor’s platform, solutions, and key features.
• Partner with Product and Commercial teams to plan and execute go-to-market for new products and enhancements, ensuring commercial impact from launches.
• Develop and execute an industry engagement strategy (for prospects and clients) that strengthens FareHarbor’s position in the tours & activities ecosystem offline and online.
• Champion the voice of the customer and ensure marketing reflects the realities and aspirations of operators and partners who rely on FareHarbor.
• Oversee Product Marketing and internal enablement to ensure clear product positioning, effective go to market execution, and strong cross-team education that empowers Sales, CX, and Support to articulate and deliver FareHarbor’s value.

Shape and lead the marketing organization

• Consolidate the current Product Marketing, Lead Generation, and Client Engagement under one unified marketing function with clear roles, processes, and accountability.
• Recruit, develop, and inspire a high-performing global marketing organization, fostering a culture of accountability, creativity, and continuous improvement.
• Define the operating model, workflows, and cadences that enable marketing to work effectively with Sales, Product, and Commercial (sales + account management) departments.

Requirements:

• 10 to 15 years of progressive B2B SaaS marketing experience, including at least 5 years leading teams across areas like demand gen, product marketing, and client engagement.
• A clear record of driving pipeline and revenue, improving conversion rates, lifting marketing sourced pipeline, and optimizing CAC and CLTV.
• Experience marketing B2B products both within and outside the US and Canada, plus hands on experience with HubSpot and AI powered lead gen and marketing tools. 
• Strong demand gen skills for both inbound leads and client upsell and cross sell, including performance marketing, content, events, and automation.
• A history of building and leading high performing teams in fast growing environments, raising the bar for the people around you, and creating and delivering strong departmental roadmaps.
• Strong analytical and communication skills, and a proven ability to work with and influence senior leaders.

Why join FareHarbor

• Impact at scale: Shape the next chapter of growth for a SaaS company already at meaningful scale, with a strong product and GTM foundation.
• Build something lasting: Create a modern, integrated marketing engine in a space where there is still huge room for innovation and growth.
• Global collaboration: Work with talented teams across Europe, North America, and Asia Pacific, serving customers in the most exciting segment of travel.

Benefits 

• Global leave benefit 
• 22 weeks paid parental leave 
• 2 weeks paid grandparent leave 
• Extended care and bereavement leave
• Life insurance policy 
• Pension Plan
• Central Amsterdam Location
• Discount CZ insurance
• Working in a multicultural environment - 45 different nationalities 
• Commuting allowance for public transport & subsidized lunch
• Wellness benefits (Headspace subscription & wellness webinars) 
• Hybrid friendly
• Work-from-home assistance
• Educational Opportunities
• Individual skill development & growth programming
• Social hours & events and team-building 
• 26 vacation days per year

At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. We’re committed to inclusion, welcoming all qualified job seekers to apply and join our ‘ohana.

FareHarbor is an equal opportunity employer in accordance with all applicable federal, state and local laws. We do not discriminate on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, national origin, disability, age, or veteran status, or any other classification protected by federal, state, or local law. If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.