VP of Marketing

About the Role

Copia's growth is driven by a focused, account-based motion. We sell into a defined universe of the world's largest industrial enterprises — super-enterprise accounts ($8B+ in revenue) and enterprise accounts ($2–8B) — where a single logo can become an enterprise-wide transformation across hundreds of facilities. We've proven this motion works. Now we need someone to scale it.

We’re looking for a VP of Marketing to build and lead a revenue marketing organization — a modern operating model where marketing carries a pipeline number, sits shoulder-to-shoulder with sales, and owns outcomes from first touch through closed-won and expansion. This is not a brand-first or lead-volume role. Everything you build ladders up to sourced and influenced pipeline inside our target accounts, and you’ll be measured on it the same way sales is.=

You’ll report directly to the CEO and be a strategic partner to Sales, BD/Ops, and Product leadership. You’ll inherit a newly staffed but highly talented marketing team, an ABM motion that’s already producing pipeline in named accounts, and the budget and mandate to build the team, systems, and programs around it.

Who You Are

• Led and scaled a team. You’ve led a team to set up and scale repeatable demand and ABM engines from the ground up, not just optimized mature ones. You’re a leader who can effectively communicate strategically and manage a well run team.

• Revenue-obsessed. You think in pipeline and won deals, not impressions and MQLs. You’re comfortable carrying a number alongside sales and being held to it every quarter.

• Credible with sales, and low ego. You’ve partnered directly with SDRs and AEs to break into named accounts, and reps want you in the room. You’re happy to trade the spotlight for the outcome.

• Hypothesis-driven and empirical. You run marketing as a portfolio of experiments and let data settle debates. You bring a strong playbook from excellent marketing teams, take the time to understand what makes Copia unique, and know when to apply the playbook and when to deviate.

• Grounded yet optimistic. Enterprise cycles are long and complex, campaigns miss, and channels stop working. You don’t get frustrated when things aren’t perfect — you stay focused on the underlying problem, keep perspective, and keep pipeline moving.

What You'll Do

The core responsibility of this role is to build a repeatable, account-based marketing program that generates and accelerates pipeline in the target accounts that matter most to Copia.

Near-term, that means driving the ABM motion: orchestrating marketing, sales, and partnerships against a defined list of target accounts to source and influence pipeline in the super-enterprise and enterprise segments. This is the highest priority, and the clearest measure of success in your first year.

Longer-term, that means building the brand, category, and partnership presence that makes Copia the obvious choice in OT security and industrial code management — so that when these accounts are ready to move, we’re already in the room.

Account-Based Marketing. Work across marketing, sales, and partnerships using our dynamically ranked target-account list & intent signal infrastructure, and build the multi-threaded plays that land and expand super-enterprise ($8B+) and enterprise ($2–8B) accounts.

Demand Generation. Build a targeted, always-on demand engine tuned for a small, high-value account universe rather than broad lead volume. Every program is judged on pipeline contribution, not clicks or MQLs.

Field & Events Marketing. Design tailored events and executive experiences that bring ICP buyers — CISOs, controls engineers, OT security and operations leaders — into the room, and convert those moments into qualified pipeline.

Sales Partnership & Pipeline Acceleration. Work directly with SDRs and AEs to break into named accounts and move deals through the funnel. Build the content, messaging, and plays that serve enterprise buying committees, and run acceleration programs for stuck deals.

Partnership Marketing. Build co-marketing motions with channel, ecosystem, and strategic partners to source and expand pipeline through the relationships our buyers already trust.

Positioning & Category. Sharpen Copia’s positioning, messaging, and narrative for OT security and industrial code management, and make it land consistently across every account, channel, and rep. This includes evolving our analyst relations motion.

Marketing Operations & Measurement. Collaborate with our BizOps team to stand up the stack and reporting that ties every program to sourced and influenced pipeline. Agree the pipeline number with the CEO and finance, and report it alongside sales every quarter.

Qualifications

10+ years of B2B marketing experience, with a focus on enterprise and account-based motions

5+ years leading marketing teams

A track record of marketing to and winning super-enterprise ($8B+) and enterprise ($2–8B) accounts — ideally in OT security, cybersecurity, or a closely adjacent technical enterprise category

Experience partnering directly with founders and executive leadership

Demonstrated success across key functions:

Building and scaling ABM programs against a defined target-account list

Carrying, forecasting, and hitting a marketing-sourced and influenced pipeline number

Running tailored field and event programs for enterprise buyers

Partnering with SDR and sales teams to penetrate named accounts

Fluency with the modern revenue marketing stack — CRM, marketing automation + AI tools, ABM platforms, and pipeline attribution and reporting

Building AI workflows that improve personal productivity and team efficiency throughout all marketing functions

Exceptional communication skills for cross-functional collaboration