VP, Marketing & PR - EMEAI

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
 
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
 
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
 

Be a Leader Who Shapes What’s Next

At Tapestry, our VP+ leaders are bold vision-setters, brand builders, talent shapers and enterprise thinkers. We expect every VP to lead through the lens of our Leader Success Profile: six capabilities that define how we drive growth, build the future and elevate our people and brands:

• Activate the Vision – Turn strategy into action and bring others along with clarity and purpose
• Build the Brand – Make consumer-led decisions that strengthen relevance and equity
• Inspire and Develop – Grow inclusive, high-performing teams with vision and accountability
• Expand the Reach – Operate beyond function and region to unlock greater impact
• Lead with Courage – Navigate change, challenge norms, and act with integrity
• Own Your Impact – Set high standards, deliver results, and hold yourself and others accountable

These expectations apply to how you show up, how you lead, and how you make an impact at scale.

Job Title: Vice President, Marketing & PR – EMEAI

Primary Purpose:  The Vice President, Marketing & PR – EMEAI will lead Coach’s regional marketing strategy across digital, retail, outlet and wholesale channels. They will activate a bold consumer-first vision that drives business growth and elevates Coach’s presence in the region. This leader will operate at the intersection of brand, region, and function, bringing enterprise-level thinking, strategic agility, and a strong focus on customer insight to the role.

They will be responsible for delivering impact through the following key leadership accountabilities:

• Activate the vision by setting a bold, consumer-first strategy for Coach marketing in EMEAI, translating global priorities into regional actions that fuel growth and elevate the brand. Bring clarity and alignment across a complex matrix of global, regional, and functional stakeholders.
• Build the brand through breakthrough, data-driven marketing that drives acquisition, retention, and engagement across retail, outlet, digital, and wholesale. Champion a regional strategy that reinforces global brand equity while remaining attuned to local nuance.
• Inspire and develop a high-performing, diverse team by fostering an environment of innovation, accountability, and continuous growth. Coach and stretch talent while building a culture of brand pride and agility.
• Expand the reach by forming strong partnerships across regions and functions, anticipating cultural and consumer shifts, and unlocking opportunities through collaboration. Act as a connector between global brand ambition and local market execution.
• Lead with courage by championing new approaches in media, personalization, and storytelling. Push creative boundaries while navigating ambiguity and organizational complexity.
• Own your impact by showing up with consistency, integrity, and ownership. Set a high bar for collaboration and deliver results with clear accountability. Be a visible and trusted leader across the EMEAI region and within the global Coach network.

 Experience Profile:

• 10+ years of progressive marketing leadership experience, preferably in FMCG or Lifestyle Brands
• Proven ability to activate a global brand vision within a regional context, balancing enterprise strategy with local relevance
• Strong track record of building data-led, omni-channel marketing strategies that drive consumer acquisition, engagement and retention
• Experience leading and developing diverse, high-performing teams; known for cultivating a culture of innovation, accountability and results
• Demonstrated strength in building brand equity and delivering measurable impact through storytelling, personalization and insight-driven marketing
• Adept at navigating matrixed organizations and building cross-functional partnerships to accelerate growth

How You Will Lead:

• Deliver the company strategy in region with the regional consumer in mind, and communicate it frequently so all employees have clear expectations
• Make bold decisions grounded in customer truth and commercial savvy
• Prioritize people, developing others and modeling inclusive leadership
• Operate with an enterprise mindset, collaborating across brands, regions, and functions
• Take ownership of your leadership impact and drive results that matter

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.

What Tapestry can offer you:

• Hybrid working (3 days working from the office, 2 days remote)

• Option to finish early on a Friday (Flex Fridays)

• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects

• Learning & Development opportunities

• Internal mobility & career progression

• Regular Social Events - Seasonal & Cultural

• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
   

Other benefits include:

• 25 days holiday in addition to bank holidays

• Annual Incentive Plan (company performance bonus)

• Multi brand discount up to 50% off – Coach and Kate Spade

• Private Healthcare with health assessment (Bupa)

• Bupa rewards - Financial wellbeing support and wellness discounts

• Private Dental Cover

• Free 24/7 support for family building, fertility and menopause with Maven

• Eyecare vouchers

• Employee Assistance Program

• Employer Pension Contribution

• Gym discount

• Interest free season ticket loan

• Cycle to work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.  
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.    

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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