VP, Loyalty Marketing

Role Summary/Purpose:

We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony’s loyalty platform), continue to leverage ENGAGE, plan out the ongoing loyalty evolution of the Care Credit value proposition, apply loyalty communications best practices, and support with ongoing program management.  This role will need to collaborate across overlapping time zones and ensure ongoing compliance.

The candidate will provide customer and industry insights, rewards best practices, thought leadership and expertise to Care Credit to support and lead the development of comprehensive and bold loyalty strategies.   

Essential Responsibilities:

• Supporting the migration of Care Credit onto ENGAGE and ongoing loyalty related projects.

• Strategically build out the evolution of the Care Credit value prop (DC & PLCC).

  • Evolution is an ongoing plan – including but not limited to the products 3 year plan

  • Develop options by leveraging loyalty trends, best practices and analytics

  • Scope level of effort, cost and timeline

  • Work with Rewards IT to implement

• Ongoing Care Credit management

• Continue to build out loyalty governance for Care Credit products

• Continue to evolve and innovate

• Provide loyalty and rewards program thought leadership both verbally and in writing

• Maintain an awareness of external market customer engagement and loyalty program trends and best practices

• Partner with research team to develop customer experience and loyalty research plans and implement customer research as needed.

• Lead and present to various levels of leadership at Synchrony and clients.

• Manage multiple projects simultaneously.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:                                                                                                                                                                                                                                                                                                                                  

• Bachelor's Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience.

• 6+ years of demonstrated experience in loyalty strategy, value proposition, customer engagement strategy development, marketing or business strategy.

• Experience with leading projects across several teams including Marketing, IT, Governance and client facing teams.

Desired Characteristics:

• Experience presenting to leadership including building presentations

• Strong written and verbal communications skills

• Health and Wellness experience a plus

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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