At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a VP, Healthcare GTM to define and lead the strategy for integrating WHOOP into the healthcare ecosystem. This role will drive the development of partnerships and sales opportunities across health plans, self-insured employers, and health system procurement, enabling WHOOP to become a trusted, outcomes-driven health technology partner.
Working cross-functionally with Product, Data Science, and Commercial teams, this leader will translate market dynamics into scalable GTM opportunities that improve health outcomes, reduce costs, and expand access to WHOOP across via new reimbursement models and benefits environments.
RESPONSIBILITIES:
Define and execute the strategy to integrate WHOOP into healthcare markets, including health plans, self-insured employers, and benefits consultants
Build and scale partnerships with commercial payers, Medicare Advantage, provider-sponsored plans, and innovative health systems
Develop opportunities that support virtual first care providers and health systems that align care delivery and outcomes-based models
Partner closely with Healthcare Product leadership to inform and evolve WHOOP healthcare offerings based on payer, employer, and provider needs
Structure, negotiate, and operationalize enterprise models including reimbursement pathways, pilot programs, value-based arrangements, and data integrations
Develop and communicate evidence-based value propositions demonstrating impact on outcomes, engagement, and cost reduction
QUALIFICATIONS:
12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation
Direct sales experience within the healthcare space
Deep understanding of payer economics, reimbursement models, risk structures, and value-based care
Proven track record of building and scaling opportunities with health plans, employers, benefits consultants and/or health systems
Experience integrating digital health solutions into benefits design, care delivery workflows, or population health programs
Demonstrated ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes
Strong strategic thinking with the ability to anticipate healthcare market trends and translate them into partnership opportunities
Exceptional executive presence and relationship-building skills across payer, provider, and employer audiences
Analytical mindset with experience building business cases and leveraging data to inform decisions
Willingness to travel significantly as needed for the role
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $200,000 - $300,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Skills Required
- 12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation
- Direct sales experience within the healthcare space
- Deep understanding of payer economics, reimbursement models, risk structures, and value-based care
- Proven track record of building and scaling opportunities with health plans, employers, benefits consultants, and/or health systems
- Experience integrating digital health solutions into benefits design, care delivery workflows, or population health programs
- Demonstrated ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes
- Ability to structure reimbursement pathways, pilot programs, and value-based arrangements
- Experience developing and communicating evidence-based value propositions demonstrating impact on outcomes, engagement, and cost reduction
- Strong strategic thinking and ability to translate market trends into partnership opportunities
- Exceptional executive presence and relationship-building skills across payer, provider, and employer audiences
- Analytical mindset with experience building business cases and leveraging data to inform decisions
- Willingness to travel significantly as needed for the role
- Willingness to relocate and work out of the Boston, MA office
What the Team is Saying
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WHOOP Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — Wellness support includes a stipend and a complimentary WHOOP membership to use and gift, aligning perks with the company’s health focus. Feedback suggests these lifestyle benefits are a meaningful part of total rewards.
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Healthcare Strength — Core coverage spans medical, dental, vision, mental health services, and life and disability insurance. This breadth indicates a comprehensive health safety net.
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Equity Value & Accessibility — Total rewards commonly include stock options or equity participation, positioning ownership as part of compensation. Feedback suggests equity is viewed as a valuable component of the package.
WHOOP Insights
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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