At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Vice President of Digital Experiences and Marketing Operations
Why We Have This Role
We’re looking for an experienced senior leader of digital experiences and marketing operations to deliver impact by building a strong team, sophisticated tech stack, agile and clear processes, and define our operating model across digital experiences, operations, analytics, web, and localization. This position is ideal for a seasoned leader who has the right mix of strategic and technical thinking, and has a passion for building and innovation. This position will be critical in helping build the next evolution of Qualtrics marketing, and will report directly to the CMO.
How You’ll Find Success
- Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships across both business and operations stakeholders.
- Must have experience building and scaling an omnichannel digital and sophisticated marketing operations foundation for a global team.
- Must have a demonstrated ability to recruit and develop high-performing talent in a regionally dispersed team.
- Self-motivated, excellent communication, people management, and awareness of the latest trends in martech and AI to innovate for marketing teams.
- Strong executive presence and comfort with creating clear direction, plans, processes, and organization alignment in a fast-growing, multi-channel, 150+ person marketing organization.
- Growth mindset to audit and optimize existing marketing tools and processes while also adding new technologies and operational efficiencies to achieve business goals.
How You’ll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
Things You’ll Do
- Build a cohesive customer experience across all digital touchpoints including our marketplace, self-service commercial experiences, web, and brand digital surfaces.
- Enable optimal marketing performance and data-informed decision-making through a strong marketing ops architecture and foundation.
- Lead the transformation efforts across marketing to adopt AI capabilities across the team.
- Develop and implement a comprehensive marketing operations strategy that aligns with overall business objectives.
- Lead, mentor, and build a high-performing team across marketing operations, analytics, web management, and localization.
- Oversee all aspects of marketing operations, ensuring processes are efficient, scalable, and support marketing initiatives.
- Manage budget and resources for the team, optimizing for ROI.
- Drive the development of marketing analytics frameworks to measure performance and inform strategic decisions.
- Oversee the maintenance and optimization of the website to enhance user experience and conversion rates.
- Collaborate with IT, web development, and RevOps teams to ensure seamless integration of marketing technologies across the GTM platforms. Serve as a liaison between marketing and IT to leverage technology in driving operational efficiency.
- Lead efforts to adapt marketing strategies and materials for local markets, ensuring cultural relevance and compliance.
- Develop and manage a localization strategy that enhances brand presence in targeted regions.
What We’re Looking For On Your CV
- The ideal candidate will have a strong background in marketing operations, analytics, and digital strategy, with a proven track record of enhancing operational efficiency and effectiveness.
- 15+ years of experience managing cross-functional teams and driving results in a fast-paced environment.
- Excellent communication skills, both verbal and written.
- Strong understanding of marketing technology stack, analytics tools, and web management.
- Ability to drive and lead change across marketing and the company. Acts as a leader in the company for best practices in GTM operations.
What You Should Know About This Team
- We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
Our Team’s Favorite Perks and Benefits
- Qualtrics Experience Program - A bonus each year for an experience of your choosing
- Worldwide and diverse community that enjoys helping each other
- At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
- Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range
$265,000—$442,000 USD
Top Skills
What the Team is Saying
What We Do
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 19,000 clients globally.
"We are in the business of empowering organizations to really understand what people want, and then act on it with empathy, speed, and scale. This is what Qualtrics Experience Management is really about." - Zig Serafin, CEO
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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Qualtrics Teams
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Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
