Senior Product Marketing Manager - Ecosystems

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Senior Product Marketing Manager - Ecosystem

Why We Have This Role

The Qualtrics product marketing team is looking for a Senior Product Marketing Manager to lead our product go-to-market (GTM) strategies with ecosystem partners to position the company for long-term growth in the experience management space. This role is ideal for someone passionate about deeply understanding the needs of customers and ecosystem partners, crafting joint value propositions and sales & marketing materials, and collaborating with partners on marketing initiatives to fuel business growth.

In this role, you will work closely with product, sales, marketing, and partner organizations to create and execute product GTM strategies with our ecosystem partners. You’ll play a lead role in launching new partner solutions into the Qualtrics marketplace, as well as launching Qualtrics products into partner marketplaces and other channels. You’ll craft engaging content to grow our business with partners across channels, deliver product training, and evangelize through and with partners.

How You’ll Find Success

You will understand customers, the market, and our business so thoroughly that you can define and communicate a clear, differentiated, defensible market position. You’ll display extreme ownership, be adept at stakeholder management across marketing, product, and the field, and be confident in prioritization.

• Strategic Thinking: Develop long-term strategies that align with market trends and customer needs within the ecosystem.
• Partnership Development: Proven aptitude in building and maintaining relationships with strategic partners and stakeholders.
• Strong Communicator: Demonstrated ability to communicate complex ideas clearly and effectively to various audiences, developing trust and influence.
• Data-Driven Mindset: Leverage data and analytics to make informed decisions and measure the impact of ecosystem initiatives.
• Creative Problem Solver: Innovative mindset to tackle challenges and seize opportunities within dynamic environments.

How You’ll Grow

In this role, you will have the opportunity to enhance your expertise in ecosystem strategy and product marketing within a dynamic and collaborative environment. You will:

• Develop Key Skills: Deepen your understanding of effective partnership strategies, GTM initiatives, and market analytics to drive product success.
• Expand Your Network: Build relationships with cross-functional teams, industry leaders, and strategic partners, enhancing your professional network within the SaaS ecosystem.
• Leadership Opportunities: Take on increasing responsibilities in leading initiatives and projects, offering a pathway to leadership roles within the organization.
• Continuous Learning: Benefit from training resources and mentorship programs that foster your professional development and keep you at the forefront of industry trends.

Things You’ll Do

• Customer and Market Insights: Utilize insights from customer feedback, market trends, and competitive analysis to guide ecosystem strategy and product solution roadmaps.
• Ecosystem Strategy Development: Collaborate closely with a cross-functional team to prioritize key revenue-driving partnerships, aligning product offerings with market needs and partner capabilities.
• Partnership Enablement & Evangelism: Build relationships with key technology partners, GSIs, and advisory partners to expand market reach and enhance product offerings.
• Positioning & Messaging: Craft high-impact, globally scalable messaging and marketing collateral that highlight joint value propositions, ensuring clear differentiation in a competitive landscape.
• Go-to-Market Planning: Create and execute GTM plans for ecosystem-related product offerings.
• Sales Enablement: Partner with Sales, Revenue Marketing, Training, and Enablement teams to develop effective sales materials and training that highlight ecosystem advantages and support the selling process.
• Joint Marketing Programs: Develop and execute on joint marketing campaigns and programs with partners, including creating necessary collateral to support these initiatives. Work with PR to ensure consistent ecosystem announcements and collaborate with web teams to update all relevant content aligned with ecosystem initiatives.

What We’re Looking For On Your Resume

• 7+ years in B2B SaaS product marketing, preferably with at least 5 years focused on ecosystem or partnership marketing.
• Bachelor's degree and/or equivalent preferred.
• Strategic vision and creative problem-solving skills, using data and qualitative insights to create a strategic framework and measure success.
• Demonstrated ability to manage GTM motions at scale to yield predictable results.
• Exceptional oral and written communication skills.
• Strong stakeholder management skills; can develop and maintain effective working relationships across both technical and commercial roles – including Engineering, User Experience Design, Product Management, Sales, Marketing, PR, Customer Success, and Operations.
• Ability to navigate ambiguity and inspire collaborators to see opportunities through challenges.
• Evidence of a growth mindset and the energy to be all-in and tackle challenges.

What You Should Know About This Team

• We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
• Our team sits at the center of efforts to bring experience management and product innovation to the market.
• We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.

Our Team’s Favorite Perks and Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.