Vice President of Marketing

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3 Locations
In-Office
225K-255K Annually
Other • Software
The Role
Tru Vue Inc.

The Apogee Performance Surfaces segment has grown from $100M to $200M in revenue through a recent acquisition and has strong growth prospects. Our brands in the Performance Surfaces portfolio develop and manufacture high-performance coated materials for a variety of applications, including wall décor, museums, graphic design, architectural interiors, digital display, and industrial flooring markets. We are the global leader in anti-reflective, conservation grade, electrostatic dissipative, high-definition, and abrasion resistance coatings, that provide protection and exceptional durability.

Position Summary

Reporting directly to the President of Performance Surfaces, the Vice President of Marketing is responsible for developing and executing the overall marketing strategy to drive profitable growth through brand awareness, demand generation for new and existing customers and markets. The individual will drive product management, opportunity pipeline (CRM) advancement, marketing insights, digital/traditional marketing activities and strategic NPI/packaging projects. This individual should have experience with integrating businesses and brands. They will lead a team of marketing professionals to drive growth and partner closely with leadership to achieve business goals. In addition, they will work to support a corporate rebranding effort which will require engagement with the CEO and Executive Leadership Team.

The success of the incumbent will be measured on his/her ability to support the business units in driving profitable growth, and the ability to achieve operational excellence in terms of budget and effectiveness.

Responsibilities

Strategic Leadership:

  • Key driver of the business and marketing value proposition strategy. 

  • Provide vision and leadership for the marketing team to drive results in all areas of marketing, including digital marketing, product marketing, content, and brand development.

  • Develop a deep understanding of markets, customer needs, and competitive positioning to drive profitable growth.

  • Partner with executive leadership to align Performance Surfaces brand vision with corporate strategy and broader organizational goals.

Marketing Department Leadership:

  • Ensure the group has the appropriate skills and structure allowing it to scale with growth. 

  • Lead, mentor, and build a high-performing marketing team, fostering collaboration and excellence.

Brand Development:

  • Work to establish a marketing community of practice for Apogee to define enterprise-wide best practices, provide brand tools and resources, and enable consistent, high-impact brand execution across all business segments.

  • Be a core contributor to the execution of our broader company rebranding strategy that will strengthen our market positioning, enhance brand equity, and support long-term business growth.

  • Implement and ensure compliance to product/brand hierarchy standards.

  • Strengthen the company/product brand, ensuring consistency across all touchpoints, channels, and markets.

  • Develop and implement a compelling value proposition that differentiates the company in the marketplace.

Market Insights:

  • Conduct market insights work to understand customer behavior, market needs, and competitor strategies.

  • Analyze performance data and adjust strategies to maximize ROI on marketing activities.

 Lead Portfolio Management:

  • Pricing strategies and execute price changes.

  • SKU rationalization.

  • Strategic NPI and packaging projects.

Lead opportunity pipeline process:

  • Conduct direct and indirect customer segmentation.

  • Implement a CRM cross segment to drive a healthy demand opportunity funnel.

  • Leverage data analytics to improve effectiveness of campaigns.

Budget/Agency Management:

  • Consolidate agencies/vendors across segments to create efficiencies without impacting effectiveness.

  • Manage the marketing budget, allocating resources effectively to achieve objectives and deliver positive ROI.

Requirements

Education

  • Bachelor’s degree in marketing, business, or a related field; MBA preferred.

Experience & Skills

  • 10+ years of experience in B2B marketing, with at least 5 years in a senior leadership role.

  • Experience in M&A/integrating new businesses and brands.

  • Experience building and managing a strategic marketing team.

  • In depth experience utilizing Salesforce/CRM to deliver business growth.

  • Proven track record of developing and executing successful marketing strategies.

  • Strong leadership and team management skills with the ability to coach and motivate others.

  • Deep knowledge of digital marketing channels, tools, and technologies.

  • Agency management experience. 

  • Excellent analytical skills with the ability to interpret data and adjust strategies accordingly.

  • Strong communication and presentation skills.

  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Desired Attributes

  • Innovative thinking with a passion for driving change and achieving results.

  • Strong strategic vision with hands-on experience in marketing execution.

  • Ability to work cross-functionally and influence stakeholders at all levels.

  • Collaborative spirit working in partnership with sales and other leadership.

  • Implications thinking understanding the impact of decisions.

  • Strong business acumen to understand financial implications of marking decisions and align marketing strategies with overall business goals.

    Role Logistics

    • This is a hybrid role requiring 3+ days/week in office, more frequently during onboarding.

    • Requires travel of approximately 50%, mainly between McCook, IL, Cincinnati, OH and Minneapolis, MN locations.

    • Salary range for this role is $225,000 - $255,000.

    #LI-AB1

    Our Benefits

    We care about and invest in our employees. We are proud to offer a comprehensive benefits package designed to support their well-being and foster professional development. Here is a glimpse of what you can look forward to if you join our team.

    • Competitive Benefits Package for employees and their dependents (Medical, Dental, Vision, Life, Disability)

    • Incentive Plans

    • 401(k) with employer contribution and match

    • Employee Stock Purchase Plan with employer match

    • Paid Time Off (Vacation and Sick Time)

    • Paid Holidays

    • Tuition Reimbursement Program

    • Employee Assistance Program (EAP)

    • Wellness Program

    • Training and Career Progression

    Apogee and our brands are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by state or federal law.

    Apogee Enterprises Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Apogee Enterprises and has not been reviewed or approved by Apogee Enterprises.

    • Equity Value & Accessibility Ownership via an Employee Stock Purchase Plan with a company match is positioned as a core element of total rewards, enhancing long‑term value beyond base pay. Plan updates and corporate materials emphasize this equity component as a meaningful part of compensation.
    • Retirement Support A 401(k) with employer contribution and match is consistently highlighted, signaling solid support for long‑term savings. Job materials and corporate content frame retirement plans as a key pillar of the package.
    • Wellbeing & Lifestyle Benefits Wellness and mental‑health resources include screenings, flu shots for employees and dependents, and an EAP with multiple counseling visits plus an online CBT tool. These offerings indicate tangible investment in wellbeing beyond core medical coverage.

    Apogee Enterprises Insights

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    The Company
    HQ: Bloomington, MN
    177 Employees
    Year Founded: 1949

    What We Do

    By definition, Apogee means "highest point." It's no coincidence that it's also the name of our company. For over 70 years it is a name that has inspired and driven us to achieve a higher level of excellence in all we do. We are not satisfied with the status quo. We aim higher, think bigger, and endeavor to create even more value for every Apogee stakeholder. We strive to create peak value. Apogee is a leader in architectural products and services. Our glass and aluminum window, storefront and curtainwall systems make buildings look great, reduce energy consumption, and protect occupants and property. Our highly skilled team designs glass and metal building façades, completes massive orders for skyscrapers on time, and manages complex window, curtainwall and storefront installation projects. We are also a leader in the protection and conservation of all things framed and displayed. Our Tru Vue business provides high-performance glass and acrylic products for the custom framing, fine art, and technical glass markets.

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