Vice President, Marketing (Biopharma)

Posted 11 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
265K-310K Annually
Expert/Leader
Healthtech • Pharmaceutical
The Role
Lead U.S. biopharma marketing strategy to maximize revenue, market share and product launches (oncology/immunology). Build and develop marketing teams, align pricing/payor/distribution strategies, partner with sales, medical affairs and market access, manage forecasting and budgeting, and shape go-to-market and KOL engagement to support portfolio expansion and commercialization.
Summary Generated by Built In
Job SummaryThe Vice President, Marketing (Biopharma) position is a pivotal role within the U.S. market unit and is responsible for moving initiatives forward as well as contributing to the development and execution of a strategic plan to position the business for growth. This includes maximizing revenue and gross profit for biopharma products, providing analysis on strategic plans & business unit plans, and supporting the short- and long-term planning process. The employee must be a clear communicator, capable of negotiating for a win-win outcome. The employee must also be adept at developing people and architecting the team to achieve the goals of an evolving business.
*This is a hybrid position and requires working onsite 3 days per week at our U.S. headquarters in Lake Zurich, IL.
Salary Range: $265,000 - $310,000 per year
Position is eligible to participate in a bonus plan with a target of 30% of the base salary. Position is also eligible to participate in our medium-term incentive plan. Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities. Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Benefits offered include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage.

Responsibilities
  • Develop and tactically execute marketing Fresenius Kabi’s biopharma products in the United States to maximize sales, prescription volume, and market share.
  • Recruit, develop, and cultivate marketing team to successfully launch assets in oncology and immunology portfolio.
  • Collaborate with Market Access department to establish a strategically aligned pricing, payor, distribution and hub strategy.
  • Partner with Biopharma sales field team to develop contracting strategies, performance, market access, and provide input into key strategic decisions.
  • Collaborate with Medical Affairs to develop data/analytics in support of biopharma market access and coordinate meetings/messaging to physicians and advocacy organizations.
  • Develop marketing strategies to deliver profitability and timely product introduction.   
  • Responsible for promotion, pricing and distribution strategies and tactics for biopharma products; work closely with other commercial functions to execute.
  • Develop go-to-market strategies, customer experience, market insights, brand positioning, and promotional planning.
  • Drive customer loyalty and ensures commercial teams have messaging and tools to promote Fresenius Kabi biopharma products across multiple stakeholder groups.
  • Support budgeting and forecasting process.
  • Work closely with the Biopharma Business Unit and Global Operations to support biopharma portfolio expansion.
  • Position Fresenius Kabi as a leader in Biopharma.
  • Inform development and commercialization decisions and plans with market research and KOL feedback.
  • Develop relationships with KOLs and industry organizations to advance the business.
  • Align Fresenius Kabi resources (volume needs, constraints, and capacities of our manufacturing capabilities) with market share penetration; keeping Fresenius Kabi commitments and capacity in alignment.
  • Work closely with and enrolls other non-commercial MU functions (Legal, Regulatory, etc.) in achieving business plans.
Requirements
  • Bachelor’s degree required (MBA strongly preferred).
  • 15+ years of experience in the pharmaceutical industry required.
  • 10+ years of management experience required
  • 7+ years of experience in marketing, sales, market research (financial, statistical analysis, and/or quantitative a plus).
  • Strong and effective presentation and communication skills, both verbal and written.
  • Must be a strong leader with advanced knowledge of the payers, providers, clinics, and health care organizations.
  • Must have advanced skills in Microsoft Office applications including Word, Excel and PowerPoint. 
  • Must be able to develop and lead highly productive teams with a focus on individual accountability.
  • Ability to travel both domestically and internationally.

Additional Information

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at‑will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.

Skills Required

  • Bachelor's degree
  • MBA
  • 15+ years of experience in the pharmaceutical industry
  • 10+ years of management experience
  • 7+ years of experience in marketing, sales, or market research
  • Experience launching and commercializing oncology and immunology assets
  • Advanced knowledge of payers, providers, clinics, and health care organizations
  • Strong presentation and written/verbal communication skills
  • Proven ability to develop and lead high-performing teams and talent development
  • Advanced skills in Microsoft Word, Excel, and PowerPoint
  • Ability to travel both domestically and internationally
  • Work onsite 3 days per week at U.S. headquarters in Lake Zurich, IL
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The Company
HQ: Bad Homburg
21,388 Employees

What We Do

Fresenius Kabi is a global healthcare company that specializes in lifesaving medicines and technologies for infusion, transfusion, and clinical nutrition. The company’s products and services are used for the therapy and care of critically and chronically ill patients. Its product portfolio comprises a range of highly complex biopharmaceuticals, clinical nutrition, medical technologies, and I.V. generic drugs. Within biopharmaceuticals, Fresenius Kabi offers, among others, biosimilar drugs with a focus on autoimmune diseases and oncology. The company’s clinical nutrition offering includes a wide selection of enteral and parenteral nutrition products. In the segment of medical technologies, its offering includes vital disposables, infusions pumps, apheresis machines, cell therapy devices, and more. Fresenius Kabi puts essential medicines and technologies in the hands of people who help patients and finds the best answers to the challenges they face. Following its strategy “Vision 2026”, which is a key part of the #FutureFresenius program of the Fresenius healthcare group, the company is furthermore committed to increase efficiencies in the therapy and care of patients and improve access to high-quality healthcare around the globe. Fresenius Kabi aspires to be leading globally in its product segments – all for the benefit of patients, its customers, and its stakeholders. Fresenius Kabi Community Guidelines and User Information: https://www.fresenius-kabi.com/social-media-terms-conditions Imprint: https://www.fresenius-kabi.com/imprint

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