The Role
About Orum
Orum is the leader in AI-powered sales technology, helping inside sales teams connect with more prospects faster. Our platform uses advanced AI to streamline the calling process, eliminate manual dialing, and deliver real-time conversation insights — transforming the way sales teams work.
We are hiring a VP of Marketing to lead and scale Orum’s entire marketing organization. This is a senior leadership role for a proven, all-around marketing executive who can confidently lead brand, product marketing, and demand generation — and, critically, translate marketing strategy into measurable business impact.
This leader will partner closely with the Chief Growth Officer, Sales leadership, Finance, Product, and the executive team to build a modern, credible, performance-driven marketing function that earns trust across the organization.
While candidates may come from different backgrounds, we are particularly interested in leaders with deep experience in strategic narrative, positioning, and product marketing, paired with the ability to build systems, measurement, and operating rigor across the full funnel.
Role Overview
The VP of Marketing will be responsible for defining and amplifying Orum’s story — ensuring that our message resonates with the market, drives growth, and reinforces our leadership in AI sales tech. This leader will oversee Brand, Product Marketing, Content, Communications, and Demand Generation, aligning all marketing programs around a unified narrative that fuels revenue and brand equity.
You’ll combine creativity with commercial acumen — blending storytelling, data-driven execution, and cross-functional influence to scale Orum’s impact.
Key Responsibilities
Strategic Leadership
- Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation.
- Build and lead a high-performing marketing organization that drives measurable business outcomes.
- Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.
Brand, Positioning & Product Marketing Leadership
- Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio.
- Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs.
- Partner with the Growth team to ensure demand programs align to market positioning and revenue goals.
- Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events.
- Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights.
- Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility.
Cross-Functional Collaboration
- Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences.
- Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention.
- Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.
Qualifications
- 10+ years in B2B SaaS marketing, with at least 5 years leading product marketing or integrated marketing teams.
- Proven success owning both brand and product marketing for a high-growth company.
- Experience positioning and scaling a business as a category leader in a competitive or emerging market.
- Deep understanding of AI, sales technology, and GTM strategy.
- Strong leadership, communication, and storytelling skills — able to inspire teams and influence executives.
- Data-driven mindset with a passion for measurable outcomes.
Why Orum
- Lead the full marketing organization of a Series B company at the forefront of AI sales innovation.
- Partner directly with the CEO and CGO to shape category strategy, brand growth, and product adoption.
- Drive measurable impact on pipeline, revenue, and market leadership.
- Competitive compensation, equity, and benefits package.
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The Company
What We Do
Unusual Ventures is raising the bar for what founders should expect from their venture investors. We enable startups with the hands on support and expertise they need to be successful during their early stage journey. Unusual Ventures is an early-stage firm that invests in both enterprise and consumer startups.
