Director of Sales

About Parsec 

Parsec Automation, LLC (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec’s solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible. 

Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer’s front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge™ operational program.

The Role

As Director of Sales, you will lead, develop, and scale Parsec’s team of Enterprise Account Executives responsible for complex, enterprise-level manufacturing software sales. This role is accountable for driving predictable ARR growth, improving sales execution, and building a high-performance culture centered around accountability, collaboration, and continuous improvement.

You will translate corporate strategy into actionable territory plans, coach sellers through sophisticated seven-figure MES opportunities, and partner cross-functionally to accelerate pipeline creation, deal velocity, and customer success outcomes.

This is an ideal opportunity for a proven enterprise sales leader who thrives in high-growth SaaS environments and has experience managing complex, multi-stakeholder sales motions within Fortune 1000 organizations.

Key Responsibilities

Lead & Coach Enterprise Sales Team

• Provide day-to-day leadership, mentorship, and deal coaching for a team of quota-carrying Enterprise Sales Executives
• Conduct regular 1:1 meetings, pipeline reviews, forecast inspections, and call debriefs
• Establish and monitor KPIs related to pipeline generation, activity levels, forecast accuracy, and CRM hygiene
• Reinforce best-practice sales methodologies and coaching frameworks, including MEDDICC

Sales Strategy, Forecasting & Territory Planning

• Translate company growth objectives into territory strategies, account plans, and quota allocations
• Maintain accurate rolling forecasts and identify risks, gaps, and corrective actions proactively
• Partner with Marketing, Solution Engineering, and Channel teams to improve pipeline generation and sales velocity
• Analyze sales performance trends and deliver actionable insights to executive leadership

Cross-Functional Leadership & Executive Reporting

• Collaborate with Product, Customer Success, Professional Services, Finance, and Legal teams to support successful deal execution and customer transitions
• Provide market and customer feedback to influence product strategy, pricing, and go-to-market initiatives
• Deliver executive-level reporting on bookings, pipeline health, forecast performance, competitive trends, and win/loss analysis

Recruiting, Onboarding & Sales Enablement

• Forecast hiring needs and recruit top enterprise sales talent
• Lead onboarding initiatives that accelerate new hire ramp-to-productivity
• Drive ongoing enablement programs focused on messaging, sales process improvement, competitive positioning, and methodology adoption
• Champion the adoption of tools and technologies that improve visibility and efficiency (CRM, Gong, Clari, etc.)

Qualifications

• 12+ years of enterprise software sales experience, including 5+ years leading quota-carrying enterprise sellers
• Demonstrated success scaling ARR growth within high-growth SaaS or subscription-based businesses
• Experience managing complex, multi-stakeholder enterprise sales cycles with Fortune 1000 organizations
• Strong expertise in enterprise sales methodologies such as MEDDICC
• Proven ability to forecast accurately, coach effectively, and influence executive stakeholders
• Exceptional communication, presentation, and executive storytelling skills
• Experience developing high-performing sales teams and scalable sales processes

Preferred / Nice to Have

• Experience selling MES, industrial software, manufacturing technology, or related enterprise platforms
• Existing network within the industrial software ecosystem, including systems integrators, automation vendors, and consulting partners
• Experience leading CRM, forecasting, or sales process transformation initiatives
• Experience supporting global enterprise sales organizations

Key Attributes

• Accountable – Takes ownership of outcomes and follows through on commitments
• Curious – Continuously seeks opportunities to learn and improve
• Collaborative – Works cross-functionally to achieve shared goals
• Customer-Centric – Focuses on delivering meaningful value to customers
• Problem Solver – Approaches challenges with creativity and persistence
• Focused – Prioritizes effectively and aligns efforts with company objectives

Why Join Parsec?

• Opportunity to help scale a rapidly growing global software company
• Collaborative and entrepreneurial culture
• Competitive compensation and benefits package
• Medical, dental, and vision coverage fully paid for employees
• 401(k) with company match
• Professional growth opportunities within a growing organization
• Hybrid work environment with a strong team culture