Vice President Go-To-Market Systems

Posted 10 Days Ago
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Provo, UT
Expert/Leader
Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
At Qualtrics, our mission is to make business more human.
The Role
As Vice President of Go-To-Market Systems at Qualtrics, you will lead the GTM technology strategy, oversee system integrations, and ensure efficient sales, marketing, and customer support operations. You will partner with various departments to devise a scalable and automated framework to support business growth.
Summary Generated by Built In

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

VP, Go-To-Market Systems 

Why We Have This Role:

Qualtrics is seeking an experienced and transformational Go-To-Market (GTM) Systems leader to help guide the company through the next phase of growth. As the Vice President of GTM Systems, you will own the GTM technology stack, which includes systems strategy, engineering, roadmap development, architecture, integration, data governance, and vendor management, all aimed at driving a simple, efficient, and scalable GTM motion.

You will partner with leadership and team members across Sales, Marketing, Customer Success, Product, Engineering, IT, Legal, Finance, and our technology vendors and partners. You will report to the Chief Information Officer and will be part of the global IT leadership team responsible for the overall systems, data, and processes that keep Qualtrics running smoothly.

How You’ll Find Success:

  • Own, create, and execute a strategic vision for the ideal state of the GTM technology stack to support Qualtrics’ future growth.
  • Build, develop, and lead a diverse, high-performing team characterized by strong cross-functional collaboration and leadership skills.
  • Ensure that our primary sales, marketing, and customer support systems, as well as core data sets, are designed, evolved, controlled, and managed to support rapid business insights, management decision-making, and high-quality financial reporting.
  • Ability to dive into details, collaborate, and build alongside your team. 

Things You’ll Do:

  • Lead the design, implementation, and maintenance of our GTM systems, focusing on scalability, standardization, automation, and efficiency for our frontline teams.
  • Build and maintain a highly effective Quote-to-Cash process.
  • Oversee the maintenance, integration, and governance of Salesforce and other internal GTM applications.
  • Collaborate with our sales operations and functional leaders to establish GTM application roadmaps that create automation and scalability to support growth.
  • Play a vital leadership role in developing our GTM data strategy; alongside our Data and Analytics teams, ensure our core GTM datasets are accurately maintained, allowing for quick and reliable integration of software and services that depend on this data.
  • Serve as a trusted advisor and strategic leader to understand challenges and scaling needs, while defining and planning for future technology solutions.
  • Manage subscription billing systems, along with integrations with upstream and downstream platforms such as CPQ, revenue recognition systems, billing and invoicing, and general ledgers.

What We’re Looking For On Your Resume:

  • 15+ years of proven experience in progressive roles focusing on engineering, product development, and Go-To-Market systems, with experience supporting global sales teams.
  • 8+ years of proven experience leading globally distributed, high-performing teams.
  • B2B SaaS experience in providing and managing GTM system programs in a similar role.
  • Experience as a product manager for the GTM tech stack, managing technology projects and enhancements.
  • Significant experience in building and maintaining an end-to-end Quote-to-Cash process in a SaaS subscription environment, along with an understanding of the systems that support it.
  • Experience with subscription billing systems and integrations with upstream and downstream platforms like CPQ, revenue recognition systems, billing, invoicing, and general ledger.
  • Experience managing Salesforce, Salesforce CPQ, and forecasting, including integrations and marketing automation.
  • In-depth knowledge of the business and technical aspects of evaluating, integrating, and maintaining business systems.
  • Experience partnering with application vendors and collaborating with subject matter experts to deliver successful system rollouts.
  • Success in partnering with global and geographically distributed teams to define and implement technology solutions.
  • Expertise in software project management (e.g., gathering and developing detailed functional requirements, breaking down complex requirements, capturing detailed acceptance criteria, building release plans, testing, change management, etc.).
  • Experience supporting compliance frameworks.


Our Team’s Favorite Perks and Benefits

  • We take pride in our offices design aiming at cultivating creativity from our rooftop views to open and collaborative work spaces
  • On top of the standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
  • We believe in sharing Qualtrics success which is part of the compensation for all employees

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays, Tuesdays and Thursdays. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.



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What the Team is Saying

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The Company
HQ: Provo, UT
5,000 Employees
On-site Workplace
Year Founded: 2002

What We Do

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 19,000 clients globally.

"We are in the business of empowering organizations to really understand what people want, and then act on it with empathy, speed, and scale. This is what Qualtrics Experience Management is really about." - Zig Serafin, CEO

Why Work With Us

We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.

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Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.

Typical time on-site: None
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