This role sits at the center of the go-to-market motion, partnering closely with Sales, Product Marketing, Customer Success, and Revenue Operations to translate company strategy into scalable growth programs.
The VP will lead a multi-disciplinary team responsible for campaign strategy, digital marketing, field marketing, website and conversion optimization, marketing operations, and analytics; ensuring the organization delivers predictable, measurable pipeline growth.
This leader will play a critical role in building the company’s market presence and ensuring Quantum Metric is recognized as a category leader in digital analytics.
What success looks like in year 1:
- Optimize and grow a predictable pipeline generation engine across digital, events and account-based programs
- Increase marketing influence across early-stage opportunities and accelerate deal velocity
- Strengthen alignment between Marketing and Sales through shared revenue accountability
- Scale a high-performing growth marketing team capable of supporting the company’s next phase of growth
🔧 Responsibilities
- Own pipeline generation strategy
- Lead the company’s global marketing pipeline generation strategy across digital, campaigns, field, ABM, and outbound channels
- Identify opportunities to accelerate deal velocity through targeted marketing engagement across the funnel
- Partner with Sales leadership to align marketing investment with revenue priorities and account strategy Lead the Growth Marketing function
- Manage and develop a high-performing team across:
- Integrated Campaigns
- Digital Marketing
- Events & Field Marketing
- Website & Conversion Optimization
- Marketing Operations
- Marketing Analytics
- Establish clear performance frameworks, operational rigor, and accountability across the organization
- Foster a culture of experimentation, measurement, and continuous improvement Drive digital demand and market presence
- Own the company’s digital demand engine including paid media, organic search, AI search, and website performance
- Lead the evolution of the company’s website into a high-performing demand capture and conversion platform as well as enterprise research hub
- Drive thought leadership and digital presence that establishes Quantum Metric as the leader in digital analytics Scale data-driven marketing
- Establish rigorous measurement frameworks connecting marketing investment to pipeline and revenue impact
- Partner with Revenue Operations to ensure accurate attribution, funnel visibility, and forecasting alignment Accelerate enterprise revenue
- Develop programs that drive engagement within target accounts and accelerate deal progression
- Build integrated marketing plays that combine digital, events, and account-based engagement
- Partner with Customer Success and GTM teams to drive expansion and adoption across existing customers Budget business planning
- Own the annual and quarterly marketing budget planning process, ensuring investments align with company growth targets and revenue objectives
- Partner closely with Finance and executive leadership to develop marketing forecasts tied to pipeline generation and revenue outcomes
- Manage ongoing budget reconciliation, ensuring accurate tracking of marketing investments and performance across programs and channels
- Continuously optimize marketing investment allocation across programs, channels, and geographies to maximize business impact
⭐️ What you bring
- Leadership
- 10+ years of B2B marketing experience with at least 5+ years leading growth or demand generation teams in a high-growth SaaS environment
- Proven experience coaching and scaling high-performing marketing organizations responsible for global pipeline generation
- Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations
- Track record of developing and mentoring marketing leaders while building strong, accountable teams
- Experience operating as a senior marketing leader influencing executive-level strategy and company growth initiatives Pipeline generation and enterprise GTM
- Deep experience designing and executing demand generation strategies for complex enterprise sales cycles
- Proven ability to generate and accelerate pipeline across large target accounts through integrated marketing programs
- Strong understanding of enterprise account-based marketing strategies and how to operationalize them at scale
- Demonstrated success increasing marketing’s influence across early and mid-stage pipeline Digital marketing and demand capture
- Expertise across modern digital demand generation channels including:
- Paid search and paid social
- SEO and AI search
- Content-led demand generation
- Conversion optimization
- Website experience and personalization
- Strong understanding of how digital signals and behavioral data inform account engagement strategies Marketing operations and analytics
- Deep understanding of marketing operations and the systems required to scale revenue marketing
- Familiarity with modern marketing technology stacks including Salesforce, Hubspot, Qualified, Clay, Tableau (experience with Quantum Metric a plus)
- Strong analytical mindset with the ability to translate complex data into clear strategic decisions
- Experience implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights Personal attributes
- Highly strategic with a strong bias toward execution and measurable impact
- Data-driven decision maker with strong business and financial acumen
- Collaborative leader who builds strong partnerships across the organization
- Comfortable navigating ambiguity while driving clarity and direction for teams
- Strong communicator capable of influencing stakeholders at all levels of the organization
Skills Required
- 10+ years of B2B marketing experience
- 5+ years leading growth or demand generation teams
- Experience in a high-growth SaaS environment
- Proven ability to generate and accelerate pipeline
- Strong understanding of enterprise account-based marketing
- Expertise in digital demand generation channels
- Familiarity with modern marketing technology stacks
- Strong analytical mindset
- Strong business and financial acumen
Quantum Metric, Inc. Compensation & Benefits Highlights
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Affordable Benefits — Health coverage includes an employer-paid base medical plan option with dependent coverage, keeping premiums low. Mental health resources and multiple plan choices further support cost-effective access to care.
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Healthcare Strength — Medical, dental, vision, and mental health benefits are paired with wellness programs, EAP, and virtual care. Multiple plan tiers and fully covered mental health appointments reinforce depth of coverage.
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Leave & Time Off Breadth — Unlimited PTO is paired with a three‑week paid sabbatical after three years, plus holidays, sick time, and other leaves. Encouragement to recharge and added volunteer time signal a broad time‑off framework.
Quantum Metric, Inc. Insights
What We Do
Quantum Metric is the leader in agentic digital analytics for the enterprise. The company provides the industry's most complete digital experience data, helping enterprises understand why customer behavior changes and act with the required speed and confidence for today’s digital demands. Combining the industry’s richest, most actionable data set with agentic AI, Quantum Metric delivers a simple, contextual understanding of customer behavior, technical signals, and impact as it relates to unique business goals and objectives. Global enterprises rely on Quantum Metric with the company supporting billions of digital interactions each month and reflecting insights from roughly half of the world’s internet users.
Why Work With Us
Quantum Metric is a remote-first unicorn blazing the trail for Continuous Product Design. By using AI and ML to quantify customer struggle, our team provides real-time CX insights for enterprise clients. Every day is great here because we blend "rocket ship" innovation with a culture of Passion, Persistence, and Integrity that puts people first.
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Quantum Metric, Inc. Offices
Remote Workspace
Employees work remotely.
We are a remote-first company, and we foster connection through Slack interest channels, Employee Resource Groups, regional team gatherings, and online events.

































