Vaseline Proderma Brand Lead

Posted 13 Hours Ago
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Tangerang, Banten
In-Office
Senior level
Other
The Role
Lead the Social & Content Marketing strategy for Vaseline Pro-Derma, ensuring campaign execution, audience segmentation, and optimized content performance while managing team dynamics and relationships across global teams.
Summary Generated by Built In

Main Responsibilities
Content & Experience Specialist
- Own and build the integrated Social & Content Marketing strategy for Vaseline Pro-Derma, aligned with business objectives and senior stakeholder priorities.
- Oversee end-to-end campaign execution across social media and digital touchpoints, ensuring seamless consumer experience.
- Ensure audience segmentation aligned with Vaseline Pro-Derma’s Jobs-to-be-Done framework.
- Manage team to deliver high-quality content briefs to agencies and partners.
- Track and optimize content performance metrics across owned and earned media using advanced analytics tools.
- Champion consumer experience excellence across all digital touchpoints, ensuring frictionless journeys from awareness to conversion.
- Responsibility for Visibility design & strategy
Candidate Criteria
Experience & Qualification
- 5+ years in Digital Marketing, Content Strategy, and Consumer Experience within beauty/skincare or FMCG.
- Proven expertise in social media ecosystems, influencer marketing, and community engagement. - Strong project management skills with ability to handle multiple priorities.
- Ability to manage relationships in a matrix organization and collaborate with global teams.
Skills
- Strategic thinker with analytical mindset.
- Excellent communication and presentation skills for senior stakeholders.
- Leadership capability to inspire and manage teams.
- Agile, resilient, and detail-oriented with ability to balance big-picture vision and execution.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Top Skills

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Digital Marketing
Social Media
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The Company
HQ: London
155,459 Employees
Year Founded: 1872

What We Do

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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