Traveler Engagement & Loyalty (TEaL) Messaging Strategy Marketing Manager

Traveler Engagement & Loyalty (TEaL) Messaging Strategy Marketing Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. 

We are looking for a marketing-minded professional to play an integral role in driving the messaging strategy across segment teams (CRM) and loyalty. You will work in a truly customer-focused organization and bring creativity and critical thinking to our communications across Expedia, Hotels.com, and Vrbo.

If you like making a difference and finding creative ways to inspire travelers, then we would love to hear from you. This role can be based in either our Austin or Seattle offices and reports to the Senior Manager, TEaL Messaging Strategy.

What you’ll do:

• Build messaging strategies for TEaL- owned initiatives, including (but not limited to) loyalty programs, benefits, and offers

• Create marketing claims for use throughout communications. Working with analytics, develop compelling new claims that resonate with travelers and optimize our existing claims

• Develop improved processes to embed our messaging and claims throughout the business to drive consistency and add value to our communications

• Use traveler insights to identify opportunities to improve program awareness, comprehension, and appeal, removing traveler pain points

• Work with internal teams to ensure messaging updates are implemented throughout existing communications, including on-site and in CRM

• Ensure consistency of messaging across all channels, including on-site, CRM, brand, PR, and social

• Be a key point of contact for other teams across the business on loyalty messaging (e.g., creative briefs, on-site, CRM campaigns), running messaging surgeries and providing timely input to campaigns

• Conduct frequent analyses of competitor programs, looking for insights around messaging and claims and identifying further opportunities to reinforce our value propositions

Who you are:

• 5+ years of experience in marketing strategy, product marketing, brand marketing, loyalty marketing, or internal/external communications

• A strong communicator who can simplify and communicate complex concepts concisely and clearly

• Excellent project and stakeholder management skills with the ability to effectively influence senior executives and drive delivery through a cross-functional team

• A high level of attention to detail and strong copywriting skills

• A proactive self-starter who can convert insights into tangible actions that deliver a significant impact on the business

• A critical thinker with experience in structuring customer and business problems and solutions to address them

• Confident in tackling unstructured problems and finding quick-win solutions

• A passion for customer insights and understanding what makes people tick, with an interest in loyalty schemes and good knowledge of best practices across industries

• High-energy, creative, and motivated, with strong collaboration and teamwork skills

• Highly organized and flexible in response to changing needs and priorities

The total cash range for this position in Seattle is $110,500 to $155,000. Employees in this role have the potential to increase their pay up to $177,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.