Trade Marketing & Promotions Manager DACH (w/m/d)

Reposted 5 Days Ago
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Kaufbeuren, Bayern, DEU
In-Office
Mid level
Fashion • Retail • Design • Manufacturing
The Role
The Trade Marketing & Promotions Manager DACH is responsible for driving retail performance, managing promotional strategies, and overseeing trade events across the DACH region, ensuring brand excellence and commercial impact.
Summary Generated by Built In

At Swarovski, where innovation meets inspiration, our people desire to explore, experience and create. As Trade Marketing & Promotions Manager DACH (w/m/d), you will take full ownership of retail activations, events and promotional strategies across the region, driving commercial impact and elevating the in-store customer experience. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job

Your responsibilities include, but are not limited to:

  • Driving retail performance and store conversion by owning and delivering high-impact trade marketing activations and promotional strategies across the DACH region
  • Developing and executing promotional and retail activation concepts, including seasonal campaigns, product launches and key commercial moments
  • Driving omnichannel activations and promotional mechanics (e.g. SALE campaigns, GWP programs, in-store initiatives), ensuring a seamless customer journey from awareness to purchase
  • Planning and executing retail, flagship, partner and trade events, ensuring consistent brand excellence and strong in-store impact
  • Owning and leading complex, cross-functional and cross-market projects across Germany, Austria and Switzerland, ensuring structured execution and reliable on-time delivery
  • Managing projects end-to-end, including scope definition, timeline planning, stakeholder alignment and risk mitigation
  • Owning end-to-end budgets for Trade Marketing, Events and Promotions, including planning, forecasting, cost control and performance tracking
  • Acting as the primary owner for execution quality, prioritization and budget performance across all initiatives within scope
  • Collaborating closely with CRM, Media, PR, Retail and Store teams to ensure alignment and maximize commercial impact across all channels
  • Acting as the key interface to agencies, production partners and external vendors, ensuring high-quality execution within defined frameworks and budgets
  • Guiding and aligning stakeholders without direct reporting lines, ensuring clarity, consistency and high standards across all initiatives
  • Monitoring performance, analyzing results and deriving clear actions to continuously improve retail execution, efficiency and commercial impact

About you

We are looking for a unique and amazing talent, who brings along the following:

  • You have at least 4 years of professional experience in Trade Marketing, Retail, Promotions, Event Marketing or a comparable retail-focused environment
  • You bring strong project management skills with the ability to manage multiple complex initiatives, stakeholders and timelines simultaneously
  • You have clear ownership mindset, high execution discipline and the ability to drive results in a fast-paced environment
  • You have a strong affinity for fashion, luxury and premium consumer brands, combined with a high sensitivity for brand aesthetics and customer experience
  • You work in a highly structured, hands-on and solution-oriented way, with strong ownership, entrepreneurial thinking and excellent numerical skills
  • You are confident working with relevant tools and systems such as SAP, MS Office and project management platforms; affinity for AI-supported tools and automation is a strong advantage
  • You are fluent in both German and English and communicate effectively across cross-functional and international teams
     

What we offer

You can expect a range of benefits, including:

  • Permanent contract (after 6 months probationary period)
  • 30 days’ vacation
  • Hybrid working model
  • Comprehensive training and development opportunities to support continuous growth
  • Access to international career and development opportunities within the Swarovski organization
  • Pension allowance
  • Travel allowance
  • Home office allowance 
  • Exclusive employee discounts on Swarovski products
  • A collaborative, supportive, and welcoming team environment
     

Über Swarovski

Swarovski kreiert Produkte aus Kristall von höchster Qualität und meisterhafter Handwerkskunst - geschaffen, um Freude zu bereiten und Individualität zu feiern. Seit unserer Gründung 1895 in Österreich  entwerfen, produzieren und vertreiben wir weltweit erstklassige Kristalle, Edelsteine, Swarovski Created Diamonds, Zirkonia, Schmuck, Accessoires und Wohnobjekte.

Nachhaltigkeit und Verantwortung sind zentrale Werte unserer Marke. Von zirkulären Innovationen über Diversität und Inklusion bis hin zur philanthropischen Arbeit der Swarovski Foundation - wir bestärken Menschen darin, ihre Individualität selbstbewusst und respektvoll auszudrücken. Wir glauben fest daran, dass unterschiedliche Perspektiven uns bereichern und stärker machen.

Als Arbeitgeber fördern wir Chancengleichheit und ein integratives Arbeitsumfeld. Unser Ziel ist es, faire Personalpolitik zu leben und einen Arbeitsplatz zu schaffen, an dem sich alle wirklich zugehörig fühlen.

Skills Required

  • At least 4 years of professional experience in Trade Marketing, Retail, Promotions, Event Marketing or a comparable environment
  • Strong project management skills
  • Fluency in German and English
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The Company
Year Founded: 1895

What We Do

Swarovski is an Austrian luxury goods company that designs, manufactures, and sells high-quality crystal jewelry, watches, and accessories. The company is renowned for its precision-cut crystals and long-standing heritage in craftsmanship and innovation.

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