Trade marketing Manager

Reposted 3 Days Ago
Be an Early Applicant
Hiring Remotely in Sofia, Sofia-grad, BGR
Remote
Mid level
Consumer Web
The Role
Lead trade marketing activities: develop and launch promotions, events, catalogs, and sell-out programs; coordinate agencies, sales, digital teams, and supply chain; manage marketing budget, measure campaign performance, analyze market and competitor trends, and support forecasting and growth initiatives.
Summary Generated by Built In

Develop and implement promotional strategies with a focus on long-term marketing plans.

Maintain regular communication and collaboration with European and local agencies.

Lead the development and launch of promotions, new products, concepts, displays, and related marketing initiatives.

Propose, plan, and organize events, trade fairs, and other promotional activities.

Coordinate the creation of catalogues and other marketing materials.

Develop and execute sell-out activities in cooperation with sales teams.

Manage the translation and adaptation of marketing materials in collaboration with translation agencies.

Work closely with digital and social media managers to ensure aligned marketing execution.

Manage the marketing budget, including the purchase order (PO) process, and allocate funds to maximize ROI.

Measure and report on the performance of marketing campaigns, generate insights, and assess results against objectives.

Administer various operational tasks, including pricing setup.

Analyse market trends, customer needs, and competitor activity.

Develop strategies for co-op activities and lead related meetings.

Conduct regular customer meetings and visits.

Collaborate with Sales Managers and the Supply Chain team to support accurate market forecasting.

Monitor competitor activity across markets and recommend strategic actions to protect and grow market share.

Build and maintain knowledge of key business metrics, including market size, market share, category performance, and competitor activity.

Partner with relevant support teams to establish the business and organizational infrastructure needed to support growth.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Stanley Black & Decker, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stanley Black & Decker, Inc. and has not been reviewed or approved by Stanley Black & Decker, Inc..

  • Flexible Benefits A broad U.S. benefits menu with multiple health plan choices, savings programs (including an employee stock purchase plan), tuition assistance, and well‑being extras offers substantial choice and customization. This breadth can bolster total compensation value beyond base pay.
  • Parental & Family Support Paid parental leave, additional maternity recovery time, and adoption support provide meaningful family‑focused coverage. Time‑off programs and designated holidays further support work‑life needs.
  • Healthcare Strength Multiple medical, dental, and vision options, plus supplemental coverages, EAP access, and prescription‑savings programs reinforce core health coverage. The company indicates it pays most of the cost of health coverage, which can enhance perceived medical value.

Stanley Black & Decker, Inc. Insights

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The Company
HQ: New Britain, CT
26,297 Employees

What We Do

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems. We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility. We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.

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