Who we are:
Mama Money is a growth-stage fintech on a mission to improve the financial lives of migrants and underserved communities across Africa and beyond. What started in 2015 as a cross-border payments service has grown into a multi-product financial platform. We give people the tools to send, save, and manage money — on their own terms, at a socially fair price.
Mama HQ is in beautiful Cape Town, South Africa. We're 150 people strong (and counting), representing 19 countries across Africa, Asia, the UK, and Europe. From remittances to a growing range of financial products, everything we build is in service of people who deserve better. Our culture reflects that same commitment. We look after our team the way we want them to look after our customers. "Just be lekker!" means we trust our talented, diverse people to do what's right and make it happen — simply and with heart.
We've earned a few accolades, built lasting partnerships, and grown our reach in ways we're proud of. We've had good times and tough times, but our focus has never shifted. People over profit, always.
To drive the in-channel and in-store execution of trade marketing strategies that deliver sales growth, brand visibility and category leadership. This role focuses on trade activation, shopper insight, channel execution and collaboration with sales, brand, and operations teams to maximise return on investment and market share.
As our Trade Marketing Consultant you will:
Lead and execute trade marketing initiatives for Mama Money, ensuring our branding is present at small merchants, agent locations, community partners and anywhere informal that makes sense for our customer base.
Build strong partnerships with our regional and area managers (agents) to locate spots to increase our brand presence in cities/areas.
Agree on rental agreements and informal agreements to ensure we can put up branding.
Manage and execute the implementation of murals, painting of containers, signs, informal billboards, etc.
Keep track of all our sites, rent agreements, and when spots were last branded, so we know when to renew contracts or repaint spots.
Collaborate cross-functionally with Brand and Design to deliver creative that speaks to our customers and cuts through the noise.
Request data and insights to guide decisions on where it would be best to focus on doing informal branding.
Manage the trade marketing budget, ensuring efficiency, accountability, and clear reporting on trade spend and performance.
Stay ahead of the curve by monitoring competitor and market activity to keep Mama Money visible and competitive in key markets.
Potentially manage contractors in key locations to facilitate the above.
Background & Expertise:
5+ years’ experience in trade marketing, retail marketing, or channel management, ideally in fintech, telecoms, FMCG, or a similar consumer-facing environment.
Experience working across informal trade channels and managing distributor or agent relationships.
Excellent stakeholder management and communication skills, you can build strong partnerships with internal teams, agencies, and external partners.
A hands-on, entrepreneurial mindset with the ability to work in a fast-paced, high-growth environment.
Willingness to travel across South Africa (and occasionally to regional markets). In the first 6-12 months, it is expected that you will spend a large amount of time on the road implementing our informal branding strategy.
Knowledge of POSM, merchandising, retail execution, and community activations.
Competencies & Behaviours:
Strategic thinker with execution orientation, able to deliver big picture trade plans and ensure in-field execution.
Results-driven, proactive and comfortable working under pressure in a fast-moving retail/FMCG environment.
Collaborative and influential, able to engage with internal and external stakeholders at all levels.
Strong commercial mindset, understands pricing, margin, product mix, promotion mechanics.
Adaptable, innovative and willing to challenge the status quo to drive improvement in trade execution.
Ethical, integrity-driven and aligned with the company’s values.
Skills Required
- 5+ years' experience in trade marketing, retail marketing, or channel management
- Experience working across informal trade channels
- Excellent stakeholder management and communication skills
- Hands-on, entrepreneurial mindset
- Willingness to travel across South Africa
- Knowledge of POSM, merchandising, retail execution
What We Do
Mama Money is a rapidly growing, innovative, tech company and the world’s first Social Business Money Transfer Operator. Mama provides an easy, safe and low-cost way for foreign nationals to send money home to support their families. Our mobile application is easy-to-use and allows our customers to send money to their loved ones through a vast payout network that's continuously expanding. Rather than looking at profit-maximisation, Mama aims to directly assist people who don’t earn a lot by lowering the cost of cross-border payments. Mama Money was built to help African and Asian expats who left their homes and communities in search of better opportunities. Social upliftment through financial inclusion is the core belief of Mama Money and this drives us to keep growing and innovating. We have plenty of new job vacancies available so be sure to follow our page for regular updates. Mama is always on the lookout for individuals who want to make a positive impact on this world through meaningful work. Come and join the family
