Job Description:
Are you a strategic thinker with a passion for turning data into actionable insights? We are looking for a dynamic individual to join our team and drive the success of our customer investment strategy. In this pivotal role, you will analyze trade promotion tactics, develop optimization recommendations, and craft compelling selling stories based on shopper and consumer insights. Your work will directly influence our investment decisions, helping us deliver greater value to our customers, consumers, and the business.
What will be your key responsibilities?
Develop, deploy and coordinate of trade marketing activities within the VET channel according to the annual execution plan both online and offline.
Identify and evaluate promotion optimization opportunities.
Plan and manage ordering, development and production of all communication/promotional/merchandizing materials, both in-clinic and online.
Partner with Sales, Portfolio, Category, SRM, Health Affairs and regional Sales Acceleration teams to drive profitable sales and share growth across the North Europe for assigned channel.
Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives.
The role includes overall responsibility for sales-supporting tools and related development projects, including loyalty programs and webshop support.
Facilitate strategic conversations with sales team to influence retailers on executing our market plans and priorities with high quality and impact.
Conduct post campaign evaluations to learn and develop more impactful campaigns delivering greater ROI.
What We're Looking For:
Fluency in English and at least one Nordic language.
Proven experience leading multi-functional teams, preferably within the FMCG or veterinary industries.
A knack for turning complex insights into actionable opportunities and clear, compelling narratives.
Proficiency with syndicated data sources like IRI or Nielsen.
Strong technical skills in Excel and PowerPoint and ability to navigate within different digital platforms.
It would be a bonus if you have:
Familiarity with our customer base and retail merchandising.
Experience with Tableau, Power BI, or SAP.
Please note that this role requires availability for travel up to 20% of the time and occasional weekend work.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Skills Required
- Fluency in English and a Nordic language
- Proven experience leading multi-functional teams in FMCG or veterinary industries
- Proficiency with syndicated data sources like IRI or Nielsen
- Strong technical skills in Excel and PowerPoint
- Willingness to travel up to 20% of the time
- Familiarity with customer base and retail merchandising
- Experience with Tableau, Power BI, or SAP
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
